To collect data on how to make television a more effective learning instrument outside of the classroom, a standard probability sample with quotas consisting of 200 adults and 200 adolescents living in New York City was interviewed to study how people use TV, their attitudes toward various types of programing, and their viewing preferences.…

A national telephone survey indicated that audiences rated the television production of "Roots" positively in terms of the following: realistic portrayal of the people and the times; relevance for contemporary race relations; perceived emotional effect; and increased understanding of the psychology of black people. However, a comparison…

Research during the first two years of this project indicated that television alone can be an effective medium for teaching complex conceptual behaviors, some more than others. The major task during the third year was to develop and test the efficacy of parental intervention procedures to augment televised skill instruction. Subjects were three-…

The Center for Research on Women (CROW) at Stanford University along with the Communication Department, the Psychology Department, and the School of Education conducted a study on the image of women in advertising and suggested ways to improve women's image in the advertising media. With the objective of sponsoring some alternatives to expedite…

The relationship between the racial composition of television casts and their portrayal of Black Americans is examined. Observations of six selected television programs over several weeks indicated that the portrayal of Black in integrated and all-Black programs communicates different images about Black Americans. The results indicate that Black…

Following a historical introduction to the Kentucky Educational Television (KET) project, this final report concentrates on five major issues: (1) KET's relationship with other educational and governmental agencies, (2) utilization and maintenance of equipment for school and evening programing, (3) programing, (4) technological considerations, and…

Observational instruments were developed for measuring the visual attention and verbal reactions of children watching "The Electric Company." Using the instruments, ten primary school classrooms, representing a broad range of classroom structures, were observed five or six times. The measures of attention proved to be reliable, and…

This classroom activity supplement is designed to accompany the "En Francais" language instruction series (programs 1-13) used on closed circuit television in South Carolina. It is intended to enrich classroom follow-up of the film program and to prvide a variety of activities and suggestions for teaching French language skills. Lessons introduce…

The nature of incidental social learning in television viewers of "All in the Family" and "Sanford and Son" was the focus of this investigation. Seven hundred and eight-one racially and economically mixed respondents from Chicago and Atlanta provided the data source. Telephone interviews attempted to assess viewer opinions of…

To improve the children's television program "Sesame Street" while it is being produced, a program of evaluative research is being conducted by the Children's Television Workshop to provide constant feedback to the producers. Progress examination involves staged achievement testing of 100 viewing and 100 nonviewing, randomly assigned,…

A study to test the appeal, reception, and response quality in the case of programs screened at the 1st. Prix Jeunesse contest in Munich by the observation of children and juveniles (age-grouped 6 to 12, 12 to 15, and 15 and over) is described in this paper. Specific questions considered are: 1. What conditions govern appeal? 2. Are age and sex…

A study of the audience of a Spanish-language-only television station in Southern California was conducted in order to gain information about media utilization and attitudes of Spanish-speaking people in the United States. The first part of this report outlines the major historical and sociological factors which have kept Mexican Americans…

A rebuttal is offered to the criticisms made of the State Education Department (SED) and its Board of Regents in a program audit of the Legislative Commission on Expenditure Review (LCER). Comments of four major types are made. First, the Regents contend that the LCER report ignored many of the SED's activities in the area of instructional fixed…

Considerations relating to the design of organizational structures for development and control of large scale educational telecommunications systems using satellites are explored. The first part of the document deals with four issues of system-wide concern. The first is user accessibility to the system, including proximity to entry points, ability…

Instructional Television Fixed Service (ITFS) is comprised of 31 television channels in the 2500-2690 MHz frequency range reserved by the Federal Communication Commission (FCC) for use by educational institutions and organizations. This study delineates the history of instructional television with special reference to ITFS and provides a…