The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

The usefulness of marketing functions as they relate to higher education enrollment and financial problems is addressed, and proven marketing principles that have been violated by higher education decision-makers are considered. It is suggested that a college or university operation can be examined within the same context as any product…

This paper, one of a series of Unesco technical information reports, looks at the educational decision makers in developing nations and examines their access to and use of information and research results. Written in English and in French, the paper consists of five parts. Part one discusses problems encountered by educational policy-makers and…

Designed to utilize an infusion technique, this guide to career options for teenage parents contains eleven learning units: (1) Values Assessment Related to Careers; (2) Decision Making for the Pregnant Teenager; (3) Skills Assessment for Employment Options; (4) Decision Making Applied to Careers; (5) Creating a Job Interview File; (6) Basic…

By definition allied health education operates in a dynamic environment influenced by the diciplines it represents, the educational system in which it resides, and the complexities of the health care delivery system which it serves. Well-designed and implemented interdisciplinary programs would assist allied health administrators in answering the…

According to legislation, a teacher center governing board should be composed of a majority of elementary and secondary teachers, including those from the special and the vocational fields; representatives from local institutions of higher education; and the school board. A simulation game, designed to provide board members with an understanding…

Four documents and seven journal articles on the management of enrollment decline, selected from those recently made available through the ERIC system, are described briefly in this report. Topics covered in the items listed include what can be done at the state level, suggestions for projecting enrollment, how instructional space is being…

School site budgeting may be said to exist when the school board and central office administration provide principals, in consultation with staff and sometimes community representatives, with an opportunity to prepare a budget for the allocation of resources at the school level. The objectives of school based budgeting include achieving more…

Closing remarks from a conference of the Inservice Education Program/National Association of State Budget Officers are presented. It is suggested that the potential for communication problems between state higher education officers and budget officers is great. Areas in which improved communication can make a big difference include the avoidance…

The postsecondary plans and aspirations of twelfth grade students in Manitoba, Canada were surveyed in 1980. In addition to the general post-high school plans (college attendance, employment, and other options), specific information was obtained on their institutional and program choices if further schooling was to be pursued. The influence of…

Results of a 1979 survey of 46 states on patterns of program reduction are presented, and the institutional shrinkage process currently being implemented at the University of Michigan is examined. Additionally, several hierarchical and sequential reduction strategies, including Balderston's budgetary strategies, are reviewed. At the University of…

The role of institutional research in postsecondary education in view of the trend toward consortia, regionalism, and other manifestations of "communiversity" or interinstitutional action is evaluated. Attention is also directed to new modes for policy planning and decision-making. Four activities were conducted in order to better…

The major objective of the South Dakota Career Education Project was to provide a program of in-service education and curriculum enrichment for the staffs and students of ten demonstration school systems. An external evaluation of the project was conducted based primarily on personal interviews and the perusal of materials developed as a part of…

In this handbook, the relationship of education to the United States Constitution is described for the benefit of students and their parents. Legislation, funding, and the decision-making process are examined as they relate to the public school system. Legal rights of students and parents with regard to many controversial issues, including…

A longitudinal study conducted since 1965 in Sweden has investigated the role of higher education in the life situation of the individual adult. Study objectives have been to: chart the actual educational and vocational decisions made by young people; study the expectations of the individual concerning education and working life; identify…