All of the presidential and vice presidential campaign stories in a simple random sample of 75 network television newscasts during the 1984 campaign were analyzed for possible political bias. The 4,363 sentences in these newscasts were classified as report sentences (factual and verifiable), inference sentences (subjective and not verifiable), and…

An interview with William Kobin and James Swinehart on the health series being developed by Children's Television Workshop. (HB)

A general discussion of the status of cable television's use in schools and trends for future usein the United States. (HB)

The objectives of this national survey were: (1) to order the priorities for educational programing, (2) to identify themes for the parent education television series, (3) to identify any demographic differences in perceived needs, and (4) to identify television programing preferences. Data were collected from three sources: (1) five focus group…

Reports on the television viewing habits of fourth, fifth, and sixth grade students, and includes specific assignments to take advantage of the time students spend watching television. (RB)

A study was conducted to establish a baseline of facts concerning the extent, nature, and social functions of the drinking of alcoholic beverages as depicted on prime time network television programing. A content analysis was undertaken of a random sample of programs drawn from the three major networks over a period of 14 evenings. The primary…

A survey of 379 adults was used to assess the extent to which television news credibility scores were a function of researcher operationalizations of the concept. Underlying this effort were published reports suggesting that single item measures of television news credibility were either biased or inadequate indicators of a more complex…

"Cableshop" is an experimental cable television service offering three- to seven-minute broadcast segments of product or community information and using a combination of telephone, computer, and video technology. Viewers participating in the service will have a choice of items ready for viewing listed on a "menu" channel and…

A field test was conducted to examine the efficiency of a paper-and-pencil television diary for collecting viewer evaluations of public and commerical television programs. Six hundred individuals in Boston, Massachusetts, kept qualitative viewing diaries for one week. The results indicated high and enthusiastic cooperation by the total sample. The…

Based on data drawn from a larger study concerning what people learn from television news broadcasts, this paper suggests ways that researchers might conceptualize audience comprehension of television news. Following a review of the information processing literature, the paper analyzes several conceptualizations taken from the literature and…

An examination of the level and nature of guidance that parents exercised with their children regarding television viewing was undertaken by means of a survey of 200 mass media scholars. In addition to providing information concerning their beliefs about the effects of television, characteristics of their scholarship, and basic demographic…

The problem of sex-role stereotyping on television has been studied by trying to develop television materials that are explicitly counter-stereotypic in terms of sex-roles. The development of a new television series "Freestyle," aimed at 9-12 year old children and their families, has led to some important observations about children's perceptions…

A study proposing reality and fantasy discrimination of television content as a classificatory ability sought to identify differences between subjects who were able to make sophisticated reality-fantasy judgements and those who were not, and factors which might contribute to a subject's sophistication in discrimination. Open-ended and structured…