Commercial television's global development into a multibillion dollar business is explored in this "Notebook." The first half consists of a transcript of a symposium on "Selling the World," with representatives of governments, universities, and the three major networks' foreign subsidiaries. The international activity of the…

This document, a project of the National Instructional Television Center, attempts to identify, to explain and to demonstrate desirable content and to present a production plan for television programs designed for young children. Guidelines are given for understanding the child 3 to 8 years old, for identifying learning goals which are significant…

The Cyprus Broadcasting Corporation is described in terms of the laws and regulations which brought it into being, define its activities, and provide for its financial support. Special attention is given to the relationship between the Corporation and the Ministry of Education, who jointly produce educational radio and television broadcasts on a…

John Hancock Life Insurance Company and Boston University sponsored a symposium on the new media and public communication. The keynote address by Frank Shakespeare was on the unconscious bias of network news. Three speakers discussed citizen access to information and television channels with reference to First Amendment rights and FCC regulations.…

Universities contain powerful blocs of resistance to new educational technology, perhaps especially to television. University attitudes and structures as well as faculty ignorance, apathy, and resistance affect the development of cable television. No one seems to speak with great confidence and precision about the educational potential of cable.…

This is an evaluation of an experimental one-semester course, offered by the Vancouver School Board. The course provided students with the opportunity to learn the basic techniques of television production through actual experience in the studio. The evaluation design consisted of three phases: a written pre- and post-test designed to measure…

This research examines two information theoretic measures of media exposure within the same sample of respondents and examines their relative strengths in predicting self-reported aggression. The first measure is the form entropy (DYNUFAM) index of Watt and Krull, which assesses the structural and organizational properties of specific television…

The value of instructional television for universities and public school systems has often been swallowed up in the complexities of producing programs. Television can be better used in the classroom as an instructional resource, taking advantage of already produced programing that is available from sources such as the Public Broadcast Service.…

Higher Education, the institutions as well as the associations, have long regarded adult or extension education as a stepchild; consequently, instructional broadcasting as an educational medium has been all but ignored. Yet by 1976 the establishment of the University of North America, a confederation of several radically different regional higher…

The use of televised education at schools and colleges throughout the United States was surveyed. Within each state, colleges and then schools are listed alphabetically. Each institution reports for what courses, if any, it is using television, and the grade level and enrollment for each course. Some institutions also comment on their program or…

A non-profit corporation, called the Santa Cruz Community Service Television Project (S.C.C.S.T.P.), is proposed that would produce videotape for the purpose of intra-community communication. The corporation would use portable videotape equipment to record a variety of community programs, such as an ecological history of the Monterey Bay area, the…

This report reviews "Sesame Street's" development of procedure and materials for the 1970-1971 season with emphasis on the social goals of cooperation, conflict resolution, and realization of differing perspectives. These goals mark a departure from the first year of programing which emphasized cognitive learning objectives. Research…

The common description of television as an "image" is appropriate, because everything that appears on the screen reflects the image which government and big business want to present of our society. Thus, advertisers will not buy programs which have downbeat content, and the view their advertisements present is of people who are basically happy or…

In order to give local officials the basic background information about cable television, this booklet suggests the essential steps and issues which help ensure that well informed decisions about cable systems are made. Not only does it provide a checklist for determining how a cable system should be established in compliance with federal…

Monitoring of television programs has revealed that few programs present Chinese characters. The Chinese which are represented in television shows perpetuate stereotypes: either pig-tailed hatchet-killers or the clever, intelligent Charlie Chan. The networks have ignored both the large body of Chinese myths and the contribution of Chinese in…