Designed to inform the marketing efforts of community college presidents, this document describes the importance of marketing, presents a targeted approach, and outlines the specific roles and skills needed by the president to ensure successful efforts and effective institutions. The first chapter, "Developing a Marketing-Strategic…

These guidelines for new and experienced educators conducting a career investigation program are the basis for revision of vocational education in Texas. Career investigation, a seventh- or eighth-grade semester course, combines vocational and business education courses and assists students in making meaningful and informed educational and career…

Guidelines for improving educators' leadership styles in interacting and communicating with difficult people are described in this paper. Part 1, an introduction, discusses general conflict management techniques for teachers and administrators, some of which include problem prevention, listening, and understanding verbal/nonverbal messages.…

Attracting and keeping good volunteers must be a primary concern of community college institutional advancement teams. The first of three general principles in recruiting and motivating volunteers is to establish the worthiness of the cause. This can be achieved by presenting potential volunteers with accurate financial information about the…

This monograph is composed of papers from the first National Conference on School Recognition Programs. School recognition programs vary considerably, but they do acknowledge schools that perform well (winners) and have recognizable public relations value. Consequently, school recognition programs have substantial potential for educational…

Guidelines for replicating the Educational Research Associates' (ERA) individualized instruction system are presented. The ERA system uses audio recordings in place of traditional lectures for student instruction. The audio recordings are augmented by a printed syllabus or workbook which requires substantial notetaking and/or problem solving so…

Because positive teacher-parent relationships have an effect upon student achievement and upon public opinion of the schools, numerous practical suggestions for improving home-school communication are presented. The following four areas are discussed: (1) educating teachers about their roles as public relations agents; (2) improving home-school…

Experiential Learning Cycle has been applied to the Layout and Graphics Design in Computer Course provided by the Faculty of Communication and Media Studies to the students studying at the Public Relations and Advertising Department. It is hoped that by applying the Experiential Learning Cycle, the creativity and problem solving strategies of the…

This publication traces the history of the Canadian Home Economics Association (CHEA) during the 50 years 1939-1989. The following articles are included: "The Beginning: Our Founding Convention" (Elizabeth Feniak); "Leading the Way: The Presidents"; "The Symbols: Crest, Chain of Office, and Ring" (Fran Genereux);…

Celebrations of shared personal, religious, occupational, and historic events are worldwide and ancient phenomena. In the United States, most people participate, as either major or minor actors or members of the audience, in private events marking the human cycle and life experiences, from birth and birthdays to weddings and anniversaries to death…

A study sought to analyze the capability of the system existing in Pennsylvania to deliver a comprehensive articulated vocational education program to all, identify problems, and make recommendations to improve the delivery system. Prior studies were reviewed, the current system was described, problems were identified, promising elements were…

Suggestions from the National Distinguished Principals of 1989 are presented in this newsletter. This issue includes a description of techniques related to staff involvement and morale, school safety, public relations, time management, student interest, and vandalism. (LMI)

Suggestions for publicizing unique qualities and successes of rural and small schools use existing communication channels to emphasize positive attributes and help change the negative. Tips include: tell students, parents, and community about school goals, highlight student and staff achievement, reiterate the school's responsibility to the…

A survey of 94 school boards across Canada provided information on recent developments in board handling of community relations programs. This report discussing the survey findings first notes that 85 percent of the surveyed boards expressed a need to find new, more effective strategies. The second part of the report explores methods used by…

The goal of the Ad Hoc Technical Committee for Vocational Agriculture in Indiana was to develop a model and recommendations that would result in improved student knowledge and skills for the present and future, address labor market needs, and promote program excellence at all levels of education. The committee developed recommendations for…