The present paper is the first in a series dealing with the development of the role of the educational field agent, and deals exclusively with issues relating to gaining initial access and soliciting requests from local educators. The first issue facing each field agent was how to sell his services to the educational community. Initial activities…

The author advocates the outright ban of commercials from Saturday and Sunday morning television and makes several other recommendations that he believes would improve programing and reduce the hard sell of child targeted advertising. The Federal Communications Commission (FCC) could form a Children's Television Broadcast Center and establish a…

Racial attitudes were an issue in the 1972 Mississippi gubernatorial campaign between Charles Evers and William Waller. This conclusion is supported by test evidence consisting of content analysis of candidate speeches, news coverage of speeches in the form of direct quotations, printed issue position papers, and printed campaign advertising. A…

Developed as the first part of a 2-volume program guide, this document should be useful to planners of cooperative vocational education programs in both the secondary and post-secondary education levels. Discussed in the program guide are: (1) the philosophy and objectives of cooperative vocational education, (2) the role of the…

This study examines the coverage of the Metropolitan Community Colleges of Kansas City (Missouri) by the printed media. It discusses the importance of developing an image for the district and briefly surveys the history of community-junior colleges in Kansas City since 1915. The Sanford-Greendahl Copy Value Rating Scale was applied to all printed…

Argues that the form and function of presidential foreign policy rhetoric are grounded in a nation's acceptable images of political reality. Examines the rhetorical responses of Presidents Reagan and Mitterrand to the terrorist bombing in Beirut and to acts of military interventions by the United States and France in Grenada and Chad. (JD)

The National Parent Teacher Association (PTA) provides a planning guide insert to help PTA's strengthen parent and community involvement in schools. Includes discussion of improving parent involvement in schools, activities that help parents help their children, development of parents as volunteers, steps to increase parent involvement in school…

Profiles Atlanta's first Black superintendent, Alonzo Crim, who discusses 11 years of achievements, particularly the creation of a "community of believers" perception in the public mind. Board members and teachers provide evaluative commentary. (KS)

Research showed that vocational agriculture teachers, state supervisors, and teacher educators all ranked the following tasks as high priority: involvement with family, teaching in the classroom, providing on-farm instruction, involvement with discipline problems, determining curriculum, and advising meetings and activities of the Future Farmers…

Based on his own experience, a school executive counsels against using a hard sell in promoting a bond issue, since Washington State public disclosure law requires that school levy material printed and distributed by the school system be strictly limited to factual information. (TE)

This article encourages college presidents and trustees to prepare for public relations challenges by tracking issues through four distinct stages: fringe, emerging, getting hot, and white hot/too late. "Fringe" refers to, for example, people discussing an issue at conferences, in professional publications, or among a few concerned…

The Early Childhood Development Communique articulated a commitment to increasing positive outcomes for children from birth to age 6 in Canada. Noting that owners and boards of child care programs are charged with providing a quality service to young children and their families, this discussion paper articulates the owners' and boards'…

This study used the case study method and focus group interviews to examine: (1) which of the economic impacts of a small liberal arts college on its community are important; (2) whether economic impact can be estimated economic impact studies; and (3) whether such studies influence public opinion about the college's economic impact. Two focus…

This package of materials presents ready-to-use forms that will help school library information specialists manage, promote, and assess their programs; increase the effectiveness of their program while reducing their workload; and help students develop information skills. The document consists of 117 reproducible loose-leaf forms, CD-ROM (for…

This paper explores community perceptions of students and faculty involved in service learning and campus outreach initiatives, examining how communities and campuses engage in service activities; how the service mission of higher education is perceived; whether service learning students help or hinder community agencies; and how partnerships…