A study on sex equity by the National Collegiate Athletic Association found men's college athletic teams receive 70 percent of athletic scholarship money, 77 percent of operating money, and 83 percent of recruiting money spent by colleges playing big-time sports, despite virtually equal enrollment of men and women. Interpretations of the data…

Successful college enrollment management requires information about the institution's image, effectiveness of recruiting activities, role of financial aid, student persistence, and alumni success. Enrollment managers must review the literature, develop a performance monitoring system, construct longitudinal cohort tracking files, identify student…

Presents several brief reports on the latest trends and current circumstances surrounding African American progress in higher education. Discussions include funding levels at black colleges, black student recruitment at Harvard and Yale, displacement of black PhDs in science and engineering, and education and the African American mother. (GLR)

Evaluation of a pharmacy student recruitment program undertaken by the University of Wisconsin and the Wisconsin Society of Hospital Pharmacists found increases in total and completed applications, class size, science and mathematics grade point averages for incoming pharmacy students, interest in pharmacy careers, and appreciation of pharmacists'…

Argues that effective marketing is essential for community colleges to keep pace with a changing environment. Presents a broad definition of marketing that includes delivery of educational services and maintenance of a student-centered college environment. Reviews award-winning two-year college marketing strategies and outlines a step-by-step…

The annual report, still vital to most colleges, is a key tool in communicating with the public for fund raising, community and government relations, student recruitment, and public relations. Format and content are more flexible, and institutions are making efforts to be environmentally conscious and save time and money. (MSE)

Describes the Graduate Mentor Program at the University of California Los Angeles. Discusses the importance of both faculty and graduate student mentors in recruiting talented minority students into graduate study of political science. Emphasizes minority students' lack of knowledge about graduate school, the graduate application process, and the…

Buena Vista College (Iowa) has brought an international perspective to campus through extensive faculty exchange, study abroad, and recruitment of foreign students, with primary focus on Asia. Two-thirds of the faculty have studied overseas, about 5 percent of students study overseas each year, and graduates are finding jobs using their…

Authors from urban public two-year college; rural, selective residential private college; and suburban, commuter, public university describe their efforts to involve enrolled African-American students in recruiting prospective students. Discusses off-campus recruitment events, prospective student visitation days on campus, phone-a-thons, and using…

A study tested responses of 201 upper division business students to 8 graduate business school recruitment ads with similar content but written in different styles. Results suggest that certain styles, independently and in combination, do affect perceptions on lower-order dimensions (ad interest, appeal, believability, clarity) but not broader…

Recruitment of high school students is an easy way to increase the number and quality of African-American students preparing to teach. The article describes a program that provides a four-year college preparatory experience within a Washington, DC high school for students interested in teaching careers. (SM)

Describes two action research projects undertaken at an Australian university to improve quality of services to foreign students and improve the institution's image through word of mouth, or informal marketing. Each project, although small, facilitated changes or improvements to a targeted service. The role of management in empowering employees…

Provides data on undergraduate enrollment, athletes (number and proportion of enrollment), operating expenses (amount/proportion), recruiting expenses (amount/proportion), sports-related student financial aid (amount/proportion), football program revenue and expenses, and total athletics budgets for the 1996-97 academic year for 306 institutional…

The National Collegiate Athletic Association (NCAA) has convened a working group to address problems in recruiting, gambling, academic standards, and other corrupt practices in college basketball programs. Such problems are neither new nor unique to basketball, and changing college sports has proven to be difficult. Recommendations are anticipated…

A study examined relationships between ratings of college services and program quality among 57 pairs of business students and their parents. Correlations between student and parent ratings were small. Parents who believed they had greater influence over college choice were more satisfied. Parent satisfaction was also related to amount of parental…