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What Works Clearinghouse Rating
Peer reviewedMartin, Richard R.; And Others – Journalism Quarterly, 1976
Unidimensionality of media exposure is found for low, but not for high, socioeconomic groups in a developing urban setting, reflecting socioeconomic constraints on access to media. (KS)
Descriptors: Information Dissemination, Mass Media, Media Research, Social Differences
Peer reviewedMilavsky, J. Ronald; And Others – Public Opinion Quarterly, 1975
Revealed a negative relationship to exposure to drug advertising and use of illicit drugs in the sample population. (KS)
Descriptors: Adolescents, Advertising, Audiences, Drug Abuse
Stephenson, Grant; And Others – AV Communication Review, 1976
Third and fourth grade pupils saw a slide story with taped dialog and listened to a second story on audiotape. The research question was whether the form of the story would affect the children's moral judgments. (Author)
Descriptors: Grade 3, Grade 4, Learning Modalities, Media Research
Peer reviewedChristensen, Edward W.; Bailey, James R. – Management Communication Quarterly, 1997
States that understanding media acquisition behavior is becoming increasingly important because the amount of and access to information is growing at a staggering pace. Hypothesizes that both task routineness and source accessibility influence media selection. Tests hypotheses by having subjects select among media. Shows an interaction effect of…
Descriptors: Information Seeking, Information Sources, Mass Media, Media Research
Peer reviewedMcLaughlin, Margaret L. – Journal of Communication, 1996
Discusses the World Wide Web (WWW) as a multimedia delivery system, sources of variation in WWW art sites, pioneers on the electronic frontiers of art, and dimensions of electronic exhibition space. Discusses characteristics of early and of second-generation WWW art sites, how they compare, and evolution of the art site on the WWW. (SR)
Descriptors: Art, Arts Centers, Higher Education, Media Research
Peer reviewedHoover, Stewart M.; Venturelli, Shalini S. – Critical Studies in Mass Communication, 1996
Develops an interpretation of contemporary social and cultural life which conceives of "the religious" as radically located within "the secular." Notes that such a situation implicates some received understandings, particularly in the area of secularization. Explores implications for media theory and research, along with…
Descriptors: Higher Education, Mass Media, Media Research, Religion
Peer reviewedSchubert, Dave – Performance Improvement, 2002
Focuses on the convergent rationale and use of media within performance centered design and how that can affect user performance using real-time electronic performance support system appliance design. Discusses the more effective time-based, interactive, and synchronized media types that have become viable with technological advancements.…
Descriptors: Interaction, Mass Media Use, Media Research, Performance Factors
Peer reviewedLin, Carolyn A. – Journal of the Association for Communication Administration (JACA), 1996
Examines factors that may influence future ties between television networks and their affiliate stations. Surveys by mail affiliate general managers for the three commercial networks, asking programming questions and questions about level of loyalty to the networks. Finds that organization factors appear to be more essential in network-affiliate…
Descriptors: Broadcast Television, Mail Surveys, Media Research, Organizational Climate
Peer reviewedKauffman, James – Public Relations Review, 1997
Examines the National Aeronautics and Space Administration's (NASA) public relations efforts concerning the Hubble telescope. Proposes that NASA's poor public relations exacerbated problems: NASA oversold the telescope before it was deployed, failed to develop a plan for release of images, provided misleading flight reports, and reported…
Descriptors: Federal Government, Media Research, Public Relations, Scientific and Technical Information
Peer reviewedViswanath, Kasisomayajula – Journalism Quarterly, 1988
Investigates Asian and European students' perceptions of imbalance in international news reported in the United States media. Finds that both European and Asian students find bias in world news coverage in United States media, but notes that the more Western-oriented students are more critical of media coverage. (RS)
Descriptors: Foreign Students, Media Research, News Reporting, Student Attitudes
Peer reviewedMartin, Shannon Rossi – Journalism Quarterly, 1988
Examines geographical proximity as a contributing factor in source selection. Finds that proximity affects both the number and type of sources used. (RS)
Descriptors: Case Studies, Geographic Location, Media Research, News Reporting
Peer reviewedStamm, Keith R. – Critical Studies in Mass Communication, 1988
Reviews the past five years of community ties research. Examines recent research for evidence of progress in resolving important conceptual issues, and discusses problems that still persist despite previous cautions. (RAE)
Descriptors: Communication Research, Community Study, Mass Media Use, Media Research
Peer reviewedMacAloon, John J. – Critical Studies in Mass Communication, 1989
Argues that, in terms of demography of attention, broadcast economics, the excitation of wide public commentary, and First and Third World media dependency issues, American Olympic television is a worthwhile object of scrutiny for mass communication researchers. Appraises two studies by Thomas Farrell and Eric Rothenbuhler (same issue). (SR)
Descriptors: Audience Analysis, Broadcast Television, Media Research, News Media
Peer reviewedSparks, Glenn G.; And Others – Communication Research, 1995
Explores the potential role of mental imagery for media effects in emotional responses to frightening mass media, and in the effects of the media on beliefs in UFOs. Finds that individual differences in vividness of mental imagery may play a crucial role in moderating both types of media impact. (SR)
Descriptors: Fear, Higher Education, Mass Media, Mass Media Effects
Peer reviewedBeck, Christina S. – Electronic Journal of Communication/La Revue Electronique de Communication, 1995
Argues that member interaction provides a contextual frame through which intersubjective interpretations of media texts emerge. Details the interactional resources that facilitate the reflexive co-accomplishment of context and text by one specific interpretive community. Provides an empirical answer to exactly how one interpretive community frames…
Descriptors: Group Behavior, Group Dynamics, Higher Education, Interpersonal Communication


