Drawing from the experiences of the University of Minnesota Technical College, Waseca (UMW), this paper provides a rationale and suggestions for promoting and integrating the humanities in vocational education. After discussions of the problems of interesting occupational students in humanities courses and the value of humanities instruction in…

Five sex affirmative or bias free model recruitment plans are included in this booklet. They were designed by teachers for use with ninth grade students who have already been taught to recognize sex role stereotyping and the limitations it places on them in career choices. The plans address the vocational education areas of business and clerical…

Tested is the hypothesis that admission offices of colleges offering two-year degrees will be less likely to reflect a marketing orientation in their responses to prospective students than colleges and universities offering more advanced degrees. Information sent by 858 institutions of higher education to potential students is described and…

The recommendations presented in this paper for successfully implementing a two-year college student recruitment campaign focus mainly on the high school senior and presuppose the existence of a recruiting staff. Initially, it is emphasized that an effective campaign is based on a series of positive items. Elements of a successful recruitment…

A project-wide evaluation of the Houston, Texas magnet school program indicated that it successfully implemented four court-defined desegregation goals: (1) fewer schools which are 90% or more white or combined black and Mexican-American; (2) fewer students who attend such schools; (3) free transportation for magnet school students; and (4) an…

This guidebook is designed as a brief introduction to the use of attitude research as a tool in the student recruitment process. Opinion and attitude research are briefly described from the perspective of the academic communicator. Topics include the following: the difference between opinion and attitude research, the two basic forms surveys…

Suggestions are offered for attracting students to and holding them in foreign language programs, and information on attrition rates in foreign language study for Indiana is included. After students start confronting difficult grammar, teachers might want to present short-term objectives and study tips. Many students require a great deal of…

This series of nine brief reports summarizes the initial findings and activities of a project undertaken by Washington State and the Center for the Study of Community Colleges to examine and enhance the humanities within Washington's 27 community colleges. Report number 1 rank orders 12 humanities disciplines according to the number of credit…

This orientation program is designed to acquaint American Indian high school sophomores and juniors with a wide variety of academic college majors, programs, careers, and job opportunities. Emphasis is placed on agriculture, business administration, economics, energy, engineering, management, and natural resources. Included in the week's…

A time sequence of recruitment activities was developed using high school data to represent the total, potential, and actual student markets for Pennsylvania State University. High schools with similar characteristics were grouped according to potential recruitment yields. Under the assumption that college decision-making behavior approximated the…

Papers presented on the Dip. H.E., a two-year course in higher education recently developed in Britain include: the future of higher education (W. Taylor); the colleges of education perspective on the Dip. H.E. (N. Payne); the colleges of further education perspective (W. Bosley); the polytechnics perspective (A. Sandbach); validating the diploma…

A project was undertaken in San Antonio, Texas, to develop a recruitment approach which would be more effective than the traditional mass media approach in recruiting hard-core undereducated individuals into adult education classes. An experiment was designed to test a recruiting method which would employ a personal, face-to-face interview…

Black and minority recruitment efforts, admissions policy in social education programs, and black content within educational programs are discussed in this paper of black professional education in human services. Statistical data are presented that show a decline in black enrollment in social work education programs indicating a need for increased…

During the year, eight migrant educational programs were operational in Iowa. Six of these were conducted during the regular school year, and two were summer programs. Of the 178 children attending the regular school term, 109 were classified as speaking primarily Spanish. Of the 187 children in the summer programs, 113 were classified as having…

The paper is intended to meet the Human Renewal Service demonstration project objective: to review the status of supportive services of adult basic education programs, focusing on how exemplary services were developed, implemented, and evaluated. The first of three major sections looks at what constitutes supportive services and why they are…