A survey of 65 freshman and 195 junior business administration majors in one metropolitan state university investigated student perceptions of institutional attributes salient in college choice. Results suggest standards of institutional quality are difficult to establish, since evaluations of institutional performance are not consistent, even…

Discussed are the background, objectives, statement of need, target population, program activity, budget, staffing, funding, problems, and evaluation of the project. Suggestions for the initiation of analogous programs are provided. (CW)

At Augustana College and Wellesley College, faculty involvement in admission is a powerful factor in capturing the imagination of prospective students. A strategy based on the faculty's elucidation of the college's character can be a powerful marketing tool. (MLW)

Reports on information concerning the recruitment of students; job assignments of graduates; allocation of revenues and expenditures; and management reform at Hangzhou University (China). Shows that new students are increasingly coming from senior high schools and that the number of students coming from peasant families is decreasing. Provides…

Provides data showing student recruitment; job assignment of graduates; revenue and expenditure allocations; and management reforms at Beijing University (China). Reports that more new students are coming from senior high schools and that fewer students from peasant families are entering the university. Provides concrete empirical data. (KO)

Collaborative efforts between businesses and schools to improve schooling are increasingly hampered by budgetary constraints. Despite the success of such consortia as the National Action Council for Minorities in Engineering (NACME), there is clear need for increased commitment on the Federal, state, and municipal levels for cooperative…

The following factors impinge on the enrollment and success of Blacks in professional and graduate schools: (1) lack of aggressive recruiting; (2) lack of preparation for standardized tests; (3) inadequate secondary school preparation; (4) lack of mentoring; (5) decreased financial aid; and (6) a decline in Black faculty. Factors that enhance…

Describes a program at Washtenaw Community College, Michigan, to upgrade the basic skills of women and minority students and provide the academic support needed for success in high technology occupational training programs. Examines the following program components: academic progress, counseling, peer support, financial aid, and advocacy. (DMM)

Some educators are questioning how well the college-admissions system is serving students and society. Some high school seniors are limiting their choices to a handful of elite institutions, while others are slipping through the cracks. The "hype" surrounding the admission process is causing needless anxiety. (MLW)

International alumni programs can strengthen relationships overseas, stimulate student recruitment efforts, and provide student placement options. A strong overseas program benefits from a careful strategy, thorough research, faculty cooperation, innovative use of communications technology, and support of chapter objectives. (MSE)

Describes changes that have occurred in high schools, colleges, and the entrepreneurial admission sector. Relates the evolution of the admission officer's job since the early 1960s and the profession's rapid growth. Details the hybrid role of marketer and educator for chief admissions officers, and issues a call for professional standards. (RJM)

Includes "Introduction" (Rakes); "From a Narrow to Expansive Worldview" (Heppner, Duan); "Coping with the Emotions of Job Transition" (Doerr); "Applying Customer Service Strategies to Career Services" (Carter); "Enrollment Management and Career Services" (Heinzen, Rakes); "Career Centers and…

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

Two studies evaluated college student response rates to mail surveys. One found that enclosure of raffle tickets improved response rates but only for students living in campus housing. The second study showed that nonrespondents who were telephoned before receiving a second questionnaire mailing were more likely to respond. (Author/MSE)

Teachers of 76 preservice courses responded to a survey concerning the effectiveness of a British Department of Education and Science grant program in attracting and retaining quality teacher trainees in the three areas of mathematics, physics, and craft/design/technology. Results are reported and analyzed. The dropout rate was found to be about 7…