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Agrawal, Binod C. – 1986
This document presents the history of television research in India and reviews related studies conducted during three different time-spans. Part one discusses research done prior to 1975, which concentrated primarily on the evaluation of the effectiveness of television as a medium of instruction both in elementary and secondary schools and for…
Descriptors: Adult Education, Audience Analysis, Communications Satellites, Content Analysis
Download full textSepstrup, Preben – 1988
Based primarily on data from public service broadcasting, this study had two major purposes: to develop a framework for understanding, conceptualizing, and measuring international television flows and the effects associated with these flows; and to establish a background of facts on international television flows in Western Europe. Secondary…
Descriptors: Cable Television, Communications Satellites, Culture Contact, Foreign Countries
Sepstrup, Preben – 1986
This discussion of the influence of advertising on the development of new media covers ways in which advertising uses the media and the implications of new information technologies for consumers and marketing activities. The first of four sections describes how television advertising has been altered by the development of new technologies--cable,…
Descriptors: Audiences, Communications Satellites, Consumer Economics, Cultural Context
Baggaley, Jon, Ed.; Janega, Patti, Ed. – 1981
An introduction by Jon Baggaley provides background information on this international conference and its participants, and introduces 10 papers which were presented. The papers are as follows: (1) "Teaching Production Research and Design: The Interface of Theory and Practice" (James M. Linton); (2) "The Impact of Television on…
Descriptors: Adolescents, Adults, Audience Analysis, Educational Television
Esserman, June F., Ed. – 1981
This volume consists of 10 papers dealing with issues, research and research findings regarding the effects of television advertising on children. The first paper critically examines recent research literature which bears on policy questions related to the effects of television advertising on children. Findings from a study designed to examine…
Descriptors: Childhood Attitudes, Children, Comprehension, Consumer Economics
Carrozza, Fay; Jochums, Brenda – 1979
This comprehensive field test report describes a 1978 impact evaluation of the 3-program "Collecting Information" cluster of ThinkAbout, a series of 60 15-minute instructional television programs for fifth and sixth graders designed to strengthen reasoning skills and review and reinforce language arts, mathematics, and study skills. The…
Descriptors: Educational Television, Elementary Education, Field Tests, Information Seeking
Sanders, James R.; Sonnad, Subhash R. – 1982
This volume includes the tests, questionnaires, letters, manuals, findings, and analyses associated with the field evaluation of "ThinkAbout," a series of 60 15-minute programs organized in 13 clusters and designed to strengthen the reasoning skills of fifth and sixth graders, and to review and reinforce language arts, mathematics, and…
Descriptors: Academic Achievement, Educational Television, Elementary Education, Field Tests
Children's Television Workshop, New York, NY. – 1977
This report describes the major activities and accomplishments for the quarter in production and research for the Sesame Street and Electric Company programs. In addition, activities in public affairs, personnel, budget, international broadcasts, CTW products, and community education services, including services to the mentally handicapped and…
Descriptors: Childrens Television, Community Services, Early Childhood Education, Educational Television
Dondis, Donis – 1981
This final report summarizes the activities of Phase 1 and Phase 2 of a project designed to develop curriculum materials to teach critical television viewing skills at the postsecondary level, including individuals in various community and professional groups, as well as students in formal educational programs. Defining such skills as those which…
Descriptors: Adult Education, Audiovisual Aids, Broadcast Television, Curriculum Development
Comstock, George; And Others – 1978
To compile a comprehensive review of English language scientific literature regarding the effects of television on human behavior, the authors of this book evaluated more than 2,500 books, articles, reports, and other documents. Rather than taking a traditional approach, the authors followed a new model for the retrieval and synthesis of…
Descriptors: Advertising, Audiences, Behavior Patterns, Children
Tierney, Joan D. – 1978
The data analysis and findings of the first panel study of adolescents and pre-adolescents in Canada are described. This longitudinal study was designed to (1) gather data on television viewing of heroes and heroines in series in the home environment; (2) analyze verbal responses about television programs to determine values perceived and the…
Descriptors: Adolescents, Affective Behavior, Childhood Attitudes, Cognitive Processes
Drew, Dan; Reeves, Byron – 1978
To test the assumptions that children's perceptions of a news program affect their learning and that their perceptions are in turn affected by age and program context, a study was undertaken involving 435 third through seventh graders. The specific independent and perceptual variables examined were: believability, liking the story and program,…
Descriptors: Age Differences, Behavioral Science Research, Childrens Television, Elementary Education
Winter, Judith – 1980
Three weeks of programing on a major television network during probable children's viewing times was subjected to content analysis to determine the number and types of reading and writing activities performed by television characters and newscasters. The purposes of this analysis were to discover whether television treats reading and writing as…
Descriptors: Characterization, Childhood Attitudes, Children, Childrens Television
GRIFFITH, BARTON L., ED.; MACLENNAN, DONALD W., ED. – 1964
MAIN TOPICS OF THIS CONFERENCE TO DISSEMINATE WAYS OF IMPROVING TEACHING ON ALL LEVELS ARE--THE TEACHER, ADMINISTRATOR, PRODUCER- DIRECTOR, RESPONSIBILITIES OF THE GRAPHIC ARTIST, CONTEMPORARY RESEARCH, AND INTER-INSTITUTIONAL EXCHANGE OF INSTRUCTIONAL TV MATERIALS. ALSO DISCUSSED ARE--PREMISES GUIDING NATIONAL EDUCATION POLICY AND THE NEEDS OF…
Descriptors: Closed Circuit Television, Computers, Educational Methods, Educational Objectives
WADE, WARREN L. – 1965
TELEVISED INSTRUCTION IS WIDESPREAD, YET THERE EXISTS LITTLE QUALIFIED, IMPARTIAL INFORMATION EXPRESSED IN NONTECHNICAL TERMS (AS IN THIS REPORT), CONCERNING EQUIPMENT AND PERSONNEL STANDARDS, REQUIREMENT, AND COSTS, FOR SCHOOL ADMINISTRATORS TO CONSULT. EVALUATION OF THE MEDIUM'S POTENTIAL MUST BE BASED ON INFORMATION CONCERNING TELEVISION'S…
Descriptors: Broadcast Reception Equipment, Broadcast Television, Closed Circuit Television, Construction Needs
