A study was undertaken in 1981 to evaluate the telecourse campaign supported through the Corporation for Public Broadcasting (CPB) and the Public Broadcasting Service (PBS). This report contains a summary of promotional strategies used in six selected markets and an evaluation of the effectiveness of these strategies. The objectives of the study…

A review of literature and two surveys, one of college students and one of a random sample of adults, were used to examine four aspects of media embedded interactions (social behavior in front of a TV or radio): their functions, their environment, their effects, and the reactions of the interactants to them. Television is seen as performing a…

A study was conducted to determine the cognitive effects on viewers of the debate between vice-presidential candidates George Bush and Geraldine Ferraro. Adult passengers (N=468) on the Washington State ferries were interviewed, 191 before the debate and 277 afterward. Of those interviewed after the debate, 168 reported watching the debate and 108…

A study was conducted to explore the relationships between sensation seeking--a multidimensional personality trait--and categories of leisure activity choices, mass media uses and gratifications, and television program preferences. It was hypothesized that low sensation seekers would find vicarious media such as television to be attractive leisure…

Community nutritionists and educators assisted a local television station in developing public service announcements on nutrition. A children's TV program and workshop were used to create materials used in the public service announcements. (Editor/JR)

A test of a videotaped trial (article is a part of a symposium on legislative and judicial communications). (CH)

This part of a series of reports in this issue documents woman's image of powerlessness as seen in dramatic television. (CH)

This part of a series of reports in this issue descusses women's role as portrayed by commercial television's animated cartoons and advertisements. (CH)

A discussion of the effects of television on German society. (HB)

A three-year research project, including more than one year in a network affiliate station, provided the material for an analysis of current practices in television news programming. Based on the thesis that the organization of news encourages the oversimplification of events, this analysis traces the foundation of the bias called the "news…

This study examined the effects of aggressive, neutral, and prosocial television programs on the way in which preschool children handle frustration. Subjects were 39 girls and 47 boys, ages 4.0 to 5.6, enrolled in a nine week summer nursery school program that met three times a week. During the middle four weeks, subjects were shown a total of 12…

This report examines public television from the perspectives of the National System, Local Public Television, and School Programing. It provides a history of the development of Public Broadcasting nationally, and includes the points of controversy between the Public Broadcasting System (PBS) and the Corporation for Public Broadcasting (CPB). A…