Through the Jefferson County Adult Reading Project, 293 students functioning at a 3.9 reading level and below attended reading classes. Test results demonstrated the growth in educational advancement while retention rates and growing enrollment showed other measures of success in the project components. The Word Identification, Word Attack, and…

A project was conducted to design and field-test a prevocational program of recruitment, instruction, advising, counseling, and placement for women considering careers in science and technology fields. Additional objectives were to directly assist women in coping with constraints inhibiting them from entering such fields and to compile the program…

If colleges are to avoid becoming mere self-perpetuating bureaucracies, administrators should dispel the notion that retrenchment in times of fiscal constraint must necessarily compromise institutional mission. Indeed, institutional mission is anchored in the rationale for a college's existence in the first place. Mission statements articulate…

Through the 1979-80 Jefferson County Adult Reading Project, 508 students functioning at a 5.9 reading level and below attended reading classes. Test results demonstrated the growth in educational advancement while retention rates and growing enrollment showed other measures of success in the project components. Recruitment techniques used were…

A nationwide survey of a random sample of 210 two-year colleges was conducted in 1979 to test the hypothesis that administrative adherence to sound marketing practices will lead to higher enrollments. Survey participants were asked to respond to 15 items adapted from Philip Kotler's Marketing Audit, a recognized scale of marketing effectiveness…

A survey of 451 students, representing approximately 40% of the student body at the Crookston campus of the University of Minnesota (UMC), was conducted to determine those marketing strategies that most effectively promote student recruitment. The survey instrument, administered in classes during the busiest hour of the teaching day, asked…

The future of community services in the Los Angeles Community College District is examined in light of current fiscal constraints and reductions in force. The report first examines the impact of Proposition 13 on community services throughout California and within the District. The increased reliance on permissive fees and self-supported programs…

The role of the honors student on the urban, commuter campus is discussed with specific reference to the University of New Orleans. Prompted by a noted decline in the quality of the university's student body, an examination of the honor student population was conducted. Data were compiled from the ACT files and student records of all students who…

This paper, prepared by a task force comprised of representative faculty members of Prince George's Community College, presents a conceptual outline for a "marketing process" which emphasizes assessing community and individual needs and then providing services responsive to those needs. The model considers both marketing strategies aimed at…

The transcript of a workshop on doctoral education, this monograph is intended as an idea generator for those who teach doctoral students in marketing. Among the topics considered are the future of the Ph.D. in marketing, the ideal Ph.D. curriculum, the question of whether or not Ph.D. research can be more substantive, teaching Ph.D.'s to teach,…

With traditional enrollments declining, unless community colleges adapt to an increasing nontraditional population they may find themselves out of business. The 1977-1982 California Community College Five Year Plan indicates that nontraditional students, now the majority of community college enrollments, are often physically, economically,…

In order to deal with the decline in full-time equivalent enrollment at Moraine Valley Community College (MVCC) for the first time in its ten-year history, a model recruitment plan was developed, aimed at increasing enrollments in college programs with weak draw and among communities and high schools whose participation rates were low. The plan…

One of a series of reports on lifelong learning in California, this report reviews the concept of educational brokering and presents the proceedings of the 1977 conference, "The Role of Nonaccredited Contracting Agencies in California Postsecondary Education." An educational broker is an organization or an individual serving, for a fee,…

The Women's Re-Entry to Education Program (WREP) came into being at San Jose City College after the recognition that a large segment of the community's population was underrepresented at the college. That group was composed of unemployed or underemployed women, economically and educationally disadvantaged women, women who were heads of households…

An adult basic education (ABE) project was undertaken in 1977 in southern New Jersey to take instruction to students in rural areas. The region was one in which some 75% of the population had not completed high school. Centered in Millville with satellite centers in four rural townships whose secondary students are bussed to Millville, the project…