THIS "FACT SHEET" IS A DESCRIPTION OF A PROJECT FINANCED BY THE ASIA FOUNDATION AND THE SOGANG JESUIT COLLEGE IN SEOUL, KOREA, IN 1966. THE PROJECT WAS DESIGNED TO DEVELOP MORE EFFECTIVE ENGLISH LANGUAGE TEACHING TECHNIQUES AT SOGANG COLLEGE WHICH MAY LATER BE APPLIED TO BROADCAST INSTRUCTIONAL TELEVISION IN KOREA. DESCRIBED ARE THE FOLLOWING--(1)…

Inquiry is a disciplined process by which individuals move from knowledge of concrete data to the formulation of abstract concepts. Television can serve the needs of inquiry, especially visual (as opposed to verbal) inquiry, if it can be made flexible enough to bring data into the classroom at the instant needed for making decisions or asking…

This booklet describes the content of 78 programs presented in the "Big Blue Marble" series, an international series of children's television shows sponsored by the International Telephone and Telegraph Corporation. The major sequence of subjects is given, as well as a description of each program's folktale adaptation (a regular feature)…

This background paper for a planning conference on instructional television (ITV) programming for the secondary school audience provides a list of more than 300 telecourses for secondary schools that have been, or are now, available for national, regional, statewide, or local ITV use. Information was gathered from general distribution catalogs as…

This book analyzes the coverage of the 1972 presidential election campaign by the three major television networks, focusing on weekday-evening news broadcasts from 10 July to 6 November 1972. The study's two objectives are to identify and explain discernible patterns of campaign news coverage and to show how these patterns relate to the…

The performance of local television stations with regard to programming and employment practices is a topic that lends itself well to investigation by journalism educators and their students. This paper examines the purposes of such a study and tells how to define the scope of the study and how to start it. It then offers suggestions for…

This paper suggests specific experimental designs, criteria measures, and testing procedures for the empirical study of various field forces operative in the structure of the television picture. The purpose of the paper is twofold: first, to illustrate, through selected videotapes, the various field forces and, second, to provide specific…

The method of campaigning politically on television has changed markedly between 1952, when speeches by candidates were the prevalent mode of television campaigning, and 1972, when 60-second and 30-second spot announcements had almost replaced broadcast addresses. However, studies show that spots do not constitute an important source of political…

This paper describes the production of three 30-second prosocial television spots and the evaluation of the effects of these spots on children's behavior. The psychological process of observational learning was used to conceptualize the way television viewing influences children's behavior; the three stages of observational learning (exposure,…

In research reported in this paper, an attempt was made to isolate arousal components due to the "form" of a television program from arousal components due to the "content" of the program. The following hypotheses were formulated: (1) emotional arousal will take place in programing segments depicting violent acts, (2) arousal due to the cognitive…

This report summarizes results of a survey administered to Johnson County Community College (JCCC) students enrolled in two television courses, Classic Theatre, and The Ascent of Man, during fall 1975. Although questionnaires were mailed to 60 students in Classic Theatre and 121 in The Ascent of Man, usable responses were received from only 23 (38…

This text summarizes the proceedings of a 1975 conference of the Prix Jeunesse Foundation which revolved around the question: "What aids can television offer in order to make it easier for young people to socialize in their family and their environment?" Included are: (1) an introduction and the text of the opening speech; (2) separate…

By filming and coding the eye movement patterns of poor readers, the effectiveness of various experimental segments of "The Electric Company" to draw attention to printed material on screen was tested. Twenty-two segments of the program were shown to 30 nine to eleven year olds divided into poor readers and non-readers. Analysis of the…

A public television station in New York, WNET, conducted a survey of its potential audience. The purposes of the study were to determine: (1) the demographic characteristics of the station's members, non-member viewers, and non-viewers; (2) the image that the station conveys to the public; (3) the perceived importance of premiums as an inducement…

Adult education opportunities can be increased through cable television technology, which provides home-based instruction as an alternative to the strictures of the classroom or learning center. The 18-month Salem project used television for primary instruction together with the services of paraprofessional tutors as a personal contact for…