Marketing is an essential part of conducting a continuing education program, but marketing consists of more than just promotion. According to Kotler, exchange is the central concept underlying marketing. Marketing involves understanding, planning, implementing, and controlling this exchange. The exchange situation contains all the elements of the…

Process evaluation has great potential to meet the needs of managers who are charged with operating employment and training programs under the Job Training Partnership Act (JTPA). One adaptation of process evaluation could make use of a personal computer to enhance the cost-effectiveness and quick turn-around time of this method of assessing the…

This staff analysis by the Office of the Chancellor of the California Community Colleges discusses and offers recommendations concerning the report, "Proposals for Strengthening the Associate Degree in the California Community Colleges," by the Task Force on Academic Quality. The paper begins with brief staff comments on the associate…

An elementary school teacher implemented a practicum designed to: (1) provide a curriculum for a before and after school day care program serving primary school students; and (2) solve problems encountered in the implementation of a pilot school-age child care program. A review of the literature indicated that few curriculums had been developed…

Written by a Director of Special Education working for an elementary school district in a small midwestern town, this practicum aimed to improve the special education delivery system in that district. A review of the literature and a survey of district needs indicated that: (1) teachers relied on a refer-test-place cycle when alternatives would…

This study investigated the effects of constraining freshmen physics students to follow an expert-like approach in analyzing mechanics problems. A computer-based, problem analysis environment was constructed that allowed novices to actively engage in performing a qualitative analysis of problems according to a hierarchy which combined declarative…

The educational reform movement has caused parents, students, businesspersons, and legislators to question the relevance of vocational education. Charges that vocational education has become obsolete have compelled vocational educators to work on improving its image in three areas--function, quality, and style. The vocational education programs in…

This document records the testimony and prepared statements of members of Congress, officials of the Veterans' Administration, private vocational rehabilitation experts, and representatives of veterans' groups such as the Disabled American Veterans and the American Legion at a hearing regarding the Vocational Rehabilitation Program enacted under…

This study was conducted in Wisconsin to determine the current status of personnel within the vocational, technical and adult education (VTAE) districts responsible for research, planning, and development (RPD) activities, what activities were being performed by the districts, and the nature of involvement in the performance of these RPD…

This document is a transcript of a Congressional hearing conducted for the purpose of discussing the workings of the new federal Job Training Partnership Act (JTPA) as it applies to veterans. Witnesses included various officials of veterans groups, especially Vietnam veterans from Massachusetts, state officials of Massachusetts, a representative…

The personal and cumulative experiential knowledge of the education profession has been valued out of proportion to that which could be contributed by research. A comparison of education with agriculture provides a contrast showing the potential importance of the use of research in teacher education. Educational research is not as well developed…

The Wisconsin Department of Public Instruction implemented, in 71 school districts, a pilot project designed to assist handicapped learners to participate in vocational education programs. The program, called Designated Vocational Instruction (DVI), is intended to improve the scope and quality of secondary-level vocational education for special…

Resulting from a summer workshop concentrating on the writing of elementary school children, this booklet begins by reviewing a number of articles read and discussed by workshop participants. The second section, drawing upon the work of Sheila Schlawin, focuses on the composing process and answers a number of questions that teachers have about…

A study of the effect of implementing educational innovations in local schools across the country explored several factors affecting successful improvement. This paper provides a general overview of the interrelation among these factors, with illustrative diagrams. Particular attention is paid to innovations requiring major changes in teacher…

Valid indicators for a school district's Chapter 1 program that would help districts make decisions and shape policy are defined and explored. The March 1988 report of the School District of Philadelphia's Chapter 1 task force proposed a 2-year phase-in of a totally restructured Chapter 1 program for the Philadelphia schools. The definition of…