This field/analytical study examined the marketing actions (antecedents) and performance (consequences) of relationship quality in a higher education setting. To analyze data collected from a random sample of 271 undergraduate students at AL-Zaytoonah Private University of Jordan, the linear structural relationship (LISREL) model was used to…

Purpose: This article analyses how higher education institutions (HEIs) have responded to government policy to increase the participation rates of students from lower social classes through their admissions policies. Design/methodology/approach: The article uses documentary evidence and interviews with institutional policy makers to examine HEI…

There has been considerable discussion concerning the recruitment and retention of underrepresented groups to the field of Special education. This dialogue has deepened given the changes in student demographics and the dire shortages of qualified instructional personnel. This article examines specific issues related to recruitment and retention…

In light of the passage of the recent mandate for assessment and accountability measures, this article explores the potential impact of such policies and measures on efforts to recruit and retain African American and other ethnically diverse special education teachers. The recruitment and retention of African American teacher candidates is largely…

Back in 1978 when the author was a young lobbyist in Washington, D.C., she recalls a presentation about the demographic change that would reshape the United States over the following 25 years. Whites would no longer make up the majority of the population, and the speaker talked of a "minority majority." The changes that were forecast…

Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural…

Higher Education is a vibrant, changing field of study. With roots in multiple disciplines, these degree programs prepare the administrators, faculty, and policy makers who direct the current and future higher education enterprise. At a time when higher education is changing rapidly, these programs are poised to frame the future of an educated…

This booklet provides an overview of key concepts of Strategic Enrollment Management (SEM), a comprehensive process designed to help institutions of higher education achieve and maintain the optimum student recruitment, retention, and graduation rates. "Optimum" here is defined within the academic context of the particular institution. Primary…

This report summarizes results of a survey of 104 institutions belonging to the National Association of State Universities and Land-Grant Colleges (NASULGC) in June 1996 concerning the institutions' admissions policies for first-year students. The report also includes data from a national survey of first-time, full-time freshmen enrolling in the…

Students for Volunteer Services was a demonstration project implemented by Michigan's Lansing Community College to facilitate student understanding of and participation in community service. Project activities focused on increasing the percentages of students who volunteer (with an emphasis on minority students), improving the abilities of…

A survey was administered to 66 department chairs or graduate coordinators, and 418 graduate faculty in 37 master programs and 10 doctoral programs at an urban research university to assess student recruitment strategies, levels of involvement, and philosophy of recruitment. Analysis of responses (by 52 percent of chairs and graduate coordinators…

The enrollment declines currently being experienced by many community colleges can reduce the number of classes offered, which in turn can result in a lack of basic skills training for underprepared entering students. To help increase enrollment and weekly student contact hours (WSCH) and respond to the needs of underprepared students, Los Angeles…

The Association of American Medical Colleges launched Project 3000 by 2000 in November 1991 to address the under-representation of Blacks, American Indians, Mexican Americans, and Mainland Puerto Ricans in medical schools. Its aim is to increase the number of under-represented minorities entering medical schools to 3,000 by the year 2000. As part…

This thesis proposes a segmentation of the University of Calgary's (Canada) freshman class based on benefits sought from attendance and provides descriptions of each benefit segment that includes the impact of institutional characteristics. A motivational typology for university participation is presented and the marketing implications of this…

The effective use of library student staff offers an opportunity to model both library instruction and student participation. This book details the process of effectively training student library staff. Chapter 1 lays the groundwork by helping the librarian determine the main functions and needs of the library, the role of library student staff,…