Examines the often attacked television commercial, its messages, and its effects. Considers commercials a contemporary art form, positing that they are deeply linked with the structure of poetry, and compares the TV director with the poet. Suggests that commercials are a "perfect" expression of the television medium--short, intensive,…

Background/Context: This project is framed by a critical pragmatism, which is evident in the questioning of how social conditions and events outside schools influence classroom practice and in exploring the question of who benefits, collectively and individually, socially and politically, as well as pedagogically. Purpose/Objective/Research…

A study explored the differences in consumer perceptions of product attributes for national brand and generic grocery products as they related to the frequency of generic purchases. It was hypothesized that consumers perceive national brands more favorably than they do generics, but that the more frequently they purchase generics, the more…

Provides a definition for the history of communications that will aid those who are researching the media. (RB)

A description of the aptitude-treatment interaction concept is followed by some examples of ATI studies. (Author/HB)

Contradicts chain spokesmen who insist that their endorsement policies during elections are independent of chain direction. (RB)

Concludes that the extent of reporters' agreement with messages from an information source affects the choice of supportive items. (RB)

Raises questions concerning the percentage of responses necessary to obtain accurate results from a survey. (RB)

A description of a media experiment in which the data indicate that film stimuli alone appears to be the significant variable. (Author/HB)

Concludes that reporters' attitudes toward a news source seemed to have little impact on news stories or editorials. (RB)

Adding social sanction as a variable to value-belief models improves the explanatory power with regard to people's intentions toward the media. (RB)

Concludes that editors and publishers should put more emphasis on the availability of their product if they want to increase circulation. (RB)

Concludes that where mayoral campaigns are competing for attention with other election contents at the state and local level, the local newspapers' editorial endorsements have a substantial impact. (RB)

Refutes the thesis that relates various types of mass media, especially the newspaper, to rates of aggression, violence, and deviance by comparing crime statistics during strike and nonstrike periods.