The major challenges of college admissions directors and their staffs will center on the number of newly arriving students, the extent and record of their academic preparation, and their likely rate of on-time graduation. Tests will become increasingly important whether they are administered before or during the enrollment stage. (MLW)

Evaluates the programs and services of a large student union at University of Maryland, in relation to campus subgroups including employees, graduate students, and minority groups. Results indicate the union may serve as a model of differential programming. Suggests different groups use the union differently but are generally satisfied. (JAC)

In a seven year period, Fisher Junior College has shown spectacular growth as a program in continuing education directed to veterans. The college offered an education that in two years prepared students for the job market and gave them the skills to seek employment successfully. (MLW)

Four articles are presented concerning program justification, student recruitment, and quality course offerings. Hosler and Harris discuss factors related to program justification and student recruitment. Goddard and Raabe share teaching implications of P.L. 94-142, and Duff and Syck examine instructional strategies in accounting. (CT)

Presents seven statements synthesizing the literature on the relationship between educational advising and student retention. Provides an advisement model designed to increase institutional holding power through ethical recruitment, honest orientation, continuous dissemination of information, and a developmental approach to the advising process.…

Considers mechanisms for recruiting lifelong learners to adult education programs, including outreach courses, media, surveys, scholarships, referral systems, special orientation sessions, satellite centers, and individualized support system. Describes the benefits of an increased adult enrollment to the community, the college, and the students.…

A study is reported that sought to determine the extent of utilization of federal student aid programs at proprietary schools, to assess the role of federal support for needy students enrolled at proprietary schools, and to evaluate the relationship of financial aid to the recruitment and training of students. (JMD)

Effective utilization of community agents in the marketing process of community colleges is discussed. It is suggested that community-based marketing improves the college's outreach capability and encourages development processes within the community. The various stages of developing community-based processes are explained. (Author/SF)

Describes the first three years of the Robert Wood Johnson Foundation's six-year, $32-million grant program designed to help medical schools increase their production of generalist physicians. Outlines the program's conceptual bases, identifies common approaches to intervention in the 14 participating schools, and explores administrative and…

A university-based degree completion program for adults conducted focus group research to refine market positioning and promotion. Focus groups averaged five current students and recent graduates who reflected, demographically, the current student population. Results gave insight into reasons for selecting the university, aspects of the program…

A study investigated factors encouraging and inhibiting business administration students' participation in study abroad. Subjects were 128 undergraduate and graduate students at a large urban state university. Results indicated personal factors were the strongest encouraging variables, while financial considerations were the most limiting, and a…

In an effort to increase the number of Native American journalists, summer programs at the University of North Dakota and the University of Wisconsin give Native American high school students hands-on, culturally relevant journalism experience. The Native American Journalists Association offers college scholarships in journalism for American…

A study investigated the appropriateness of colleges awarding student aid based on student recruitment objectives as contrasted with traditional need analysis. Subjects were 1,658 prospective students who applied for financial aid at a mid-sized comprehensive university. Results indicate that traditional aid policies are effective in attracting…

Women are enrolling in college in greater numbers than men, but the imbalance is particularly acute at private liberal arts colleges. Administrators are concerned about implications for campus social life, athletic opportunities, and academic programs. Some colleges are trying new strategies to attract men. Critics are concerned about lowered…

A review of statistics regarding minority representation in higher education (particularly in the foreign language fields) showed little increase in the percentage of minority faculty members or bachelor and doctoral degree recipients since the 1970s. Strategies for increasing minority representation involve mentoring, junior college transfer…