By estimate, more than 47% of enrollees in U.S. higher education institutions can be classified as adult learners (Creighton & Hudson, 2002). Adults pursue higher education for various reasons including personal enrichment, change of career, or a requirement for promotion. The majority of adult students enroll in community colleges to fulfill…

In this presentation we will examine the situation of English as a Second Language (ESL) program managers, many of whom are charged with the responsibility of marketing their programs and recruiting students internationally, often with little or no training in how to do so (Eaton, 2005). Not only are they set forth ill-prepared, the repercussions…

Hispanics are one of the largest and fastest-growing minority groups in the United States. Projections indicate a need for an increase of 20% of practicing engineers by 2010. Despite the growing number of STEM (Science, Technology, Engineering and Math) careers in the American economy, education statistics suggest that too few Hispanic students…

As the college-age Latino population continues to increase throughout the nation, meeting the country's future human capital and workforce needs make it imperative to improve outcomes for Latino students today. As public attention is focused on existing achievement gaps, educators and policymakers are seeking ways to improve educational outcomes…

This annual report of the National Action Council for Minorities in Engineering (NACME) overviews program activities for the year 1993. The goal of NACME is to increase the number of African Americans, Hispanics, and American Indians in the engineering workforce. NACME activities include educational research and public policy analysis, funding of…

In 1993, Chattanooga State Technical Community College (CSTCC), in Tennessee, experienced its first drop in enrollment in 7 years. In an effort to increase enrollment, the CSTCC adopted a new approach to marketing. First, external factors that indicated a potential further decline in enrollment were examined and a four-part strategy that included…

The adult basic education (ABE) program offered by the Saginaw City School System in Michigan during the 1994-1995 school year was evaluated in a study that focused on 10 aspects of the instructional process (various aspects of the content, delivery, and management of instruction) and the products (outcomes) of instruction (student enrollment,…

Designed to assist secondary and post-secondary educators develop community interactive science programs, this manual describes steps undertaken at New Mexico's Albuquerque Technical Vocational Institute to develop pre-college medical science programs that encourage local high school students to consider the college's medical technology program.…

This document reports on a project to conduct four to six in-service workshops for adult basic education (ABE) educators to develop their public speaking skills and create a speakers' bureau of ABE alumni. The goal of the speakers' bureau was to increase recruitment and retention of ABE students and improve public awareness of ABE. The packet of…

Gathered from practitioners in Washington state, this resource book contains composite lists of volunteer tutor management ideas and practices for teachers of literacy and English as a second language. The guide brings together into one reference work the ideas and resources gathered from 28 programs. The guide is organized around the three major…

This report presents findings and recommendations from a project undertaken by the Maricopa County Community College District (MCCCD) to determine reasons for a decline in business course enrollments and develop strategies to increase enrollments in management and marketing programs throughout the district. Following background information on the…

Truckee Meadows Community College (TMCC) is one of the four community colleges in the University of Nevada System (UNS) and, with over 10,000 students, is the second largest community college in the state. When first appointed in 1986, TMCC's new president established student recruitment as the top priority. Particular areas of concern were the…

Tompkins Cortland Community College (New York) developed a procedure to recruit and train potential dairy farm workers. A number of marketing efforts were undertaken: distribution of 150 recruitment posters, distribution of public service announcements to 27 area news agencies, 76 paid radio spots broadcast by 4 stations, and staff member…

This study sought to determine why significant numbers of potential students at the State University of New York (SUNY) were enrolling in higher education facilities out-of-state and in private institutions. The study's work group participants included system and campus experts in the areas of academics, policy analysis, institutional research,…

This paper on recruiting and retaining minorities details the difficulties and successes of Gainesville College (Georgia) to induct and retain minorities from 1993 to 1998. During this five-year period, Black enrollment at the college decreased by 9.1% (from 84 to 77), while Hispanic and Asian enrollments increased by 61.2% (26 to 67) and 35.7%…