This paper summarizes research on the effects of television viewing on student achievement. Information concerning students in the San Juan Unified School District in California is highlighted. Studies have revealed that: (1) watching more than 3 hours of television a day prevents students from engaging in other activities; (2) moderate television…

This book addresses possible negative effects of children's viewing of inappropriate media content and how parents can respond. The discussion of children's responses to frightening mass media is based on the findings of controlled research but also includes real-life examples, many presented in a child's or parent's own words. Following an…

How do cable television subscribers differ from those who choose not to subscribe to cable? A study employed the uses and gratification paradigm to construct a questionnaire that solicited data from 600 television households in the Dayton, Ohio market. The sample was stratified to assure that one-third of the households had cable available but…

A review of federal court decisions in the area of cable television and First Amendment rights reveals an early, unified perception of cable's First Amendment status that has given way in the past decade to fragmented and often contradictory positions among lower level courts. This makes the problem before the courts today one of choosing from, or…

The penetration of cable television throughout American communities makes it a potentially significant tool for improving the quality and accessibility of adult education. As cities begin to include in the cable franchise allotment monies for access by community members, adult educators need to become actively involved during the development of a…

The relationship between television watching and family tension was studied. Higher tension levels were found in families with high levels of television watching. Findings suggest television set operation is used to prevent tense interaction, particularly in households that are so crowded that people cannot easily use spatial separation to control…

Discusses a survey investigation of whether exposure to television violence is associated with an increased probability of engaging in violent behavior. Questionnaire data collected in 1970 in junior and senior high schools in Maryland, included self-reports of favorite television show, amount of violence in that show, and respondent's violent…

This study uses content analysis of "Network East," an ethnic television program aired on British television, to identify the major concerns of the South Asian community in Britain. Most South Asians, comprised of Indians, Pakistanis, Bangladeshis, and Sri Lankans, live in the urban centers of London, Birmingham, Leicester, and Bradford.…

While contemporary communication perspectives often make a distinction between reality and the televised presentation of reality, viewers may find this distinction difficult to maintain. Television is imbued with perceived objectivity. The use of recreations in popular television programming requires a reconceptualization of how viewers perceive…

Designed to identify the factors that influence the decision to use slow motion replays of violent sequences in televising sporting events, this master's thesis gathered data through a review of the literature of sports programming and personal interviews. Network policy statements, government reports, and public action committee reports were…

An exploratory study examined the perceptions of creative directors and broadcast production managers in advertising agencies regarding the perceived effects of the 15-second commercial upon creative formats and production techniques. A sample of 600 randomly selected advertising executives and managers were surveyed using a 55-item mailed…

A 5-year case study was implemented to evaluate the two-way Carroll Instructional Television Consortium, which utilizes a cable television network serving four school districts in Illinois. This network permits simultaneous video and audio interactive communication among four high schools. The naturalistic inquiry method employed included…

Observing that plot and character changes in the daytime television serials has increased the teen and preteen share of soap opera audiences, a study compared demographic, personal experience, and attitudinal variables among adolescent soap opera fans, occasional viewers, and nonviewers. Data were collected from 230 students in the classrooms of…

The development of the television industry in the United States as it emerged in the 1950s is mirrored by tracing the policies and actions of NBC (the National Broadcasting Company) during this period. As the leading radio network and as a subsidiary of RCA (the Radio Corporation of America), NBC was in a uniquely powerful position to direct the…