Finds willingness to buy is affected both by the content of the advertisement and the buyer's predisposition to buy the advertised brand. (RB)

Concludes military officers had less favorable attitudes than civilians did concerning the right to publish "military" news, but few officers saw harm in the publication of the Pentagon Papers. (RB)

A discussion of the predominance of candidate image in voting behavior. (HB)

Concludes that there is no single preference for newspaper format among college-educated readers. (RB)

An examination of what film libraries can do in advancing film study. (CH)

A discussion of the predominance of candidate image in voting behavior. (HB)

Perspective realism, particularly as modified into the special case of adversarial perspectivism, and the analogy of reciprocal concave and convex world views, is an important and neglected component in accounting for the widespread discrepancies in the reporting of so-called "terrorist" events. However, the tendencies toward cooperation…

To examine the success of the Federal Communications Commission's (FCC) 1982 decision not to select a standard transmission system for AM stereophonic broadcasting (instead leaving it to the marketplace), this paper documents and analyzes the first 7 years of the AM stereo marketplace. Following an explanatory introduction, the paper's first…

This paper argues for a synthesis between the major competing paradigms of empirical positivism and critical theory, into a multiperspective methodology. Citing recent efforts to incorporate such a merger, the paper concludes that, though such a copula appears necessary, it remains problematic when considered within the context of an immutable…

To explore the theoretical relation of newspaper competition to overall news quality, a study used a model of newspaper competition based on economic assumptions to investigate whether the product quality of a newspaper is positively related to the financial expenditure on it, and whether newspaper circulation is positively related to quality.…

A study examined whether the suburban press is better off if competing metropolitan daily newspapers are allowed to merge operations in a joint operating agreement (JOA) as provided by the Newspaper Preservation Act of 1970, or if the weaker of the two dailies is allowed to close down, throwing the suburban paper into competition with a monopoly…

Noting that television network coverage of hostage crises tends to emphasize the same topics while depicting them in similar ways, and that networks may be unwittingly granting legitimacy to terrorist grievances, a study investigated the nature of "NBC Nightly News" coverage of the Trans World Airline (TWA) hostage crisis. Specific…

A study investigated audience motives for movie attendance. Subjects were 493 college students, who indicated on an eight-point scale the extent to which a series of 70 reasons for movie going matched their own reasons for movie attendance. Three frequency of attendance groups were identified: infrequent--once in two to six months;…

A review of the literature reveals that publishers have suggested that magazines would cost twice as much and newspapers five times as much if they were not supported by advertising revenues. However, recent research indicates that this is not true. Although statistics regarding magazine publication are easier to obtain than those regarding…