In 1981, the conservative Coalition for Better Television (CBTV) threatened an economic boycott against advertisers who marketed their wares on programs that the coalition felt had excessive sex and violence. Because television networks are dependent on advertising, the coalition believed economic pressure on advertisers would force a…

Television viewing is shaping all of us and especially young people, far more than we know, and perhaps more than we are shaping ourselves. On television Americans see a lot of alcohol consumption; few old people; and many policemen, doctors, lawyers, judges, and law-breakers, but few blue collar workers, artists, salespeople, clerks, or…

A top newsman reflects on his transition from commercial broadcasting to public television. (Author/HB)

Teachers must develop an ethical perspective on the uses of technology. (JH)

It's a happy village populated by folks who speak both Spanish and English, and boys and girls can now visit it via public television. (Editor)

The mission of the Corporation for Public Broadcasting (CPB) is to take the lead in helping develop a uniquely American non-commercial public radio-television system that will inform, enlighten, entertain, and enrich the lives of people. In their annual report for fiscal year 1976, CPB lists as its activities: (1) a satellite interconnection plan…

These three reports describe recent and proposed changes to broadcasting structures in Great Britain, the Arab states, and Sweden. The Annan Committee on the Future of British Broadcasting reports developments in British broadcasting since 1960, changes proposed by the committee, and the reaction of the broadcast industry to those proposals. A…

Passive television viewing is becoming a substitute for activity and human interaction. (JH)

A review of recent television fare which suggests that the increased visibility of Blacks is being used as a front behind which to purvey age-old stereotypes about Blacks and to subtly belittle the problems the American system has visited upon Black people. (EH)

Review of the literature, largely supported by the USPHS.

After noting issues of audience appeal and financial and philosophical support for educational broadcasting, this paper urges community colleges to play an active role in the process of cable franchising. The paper first describes a cable franchise as a contract between a government unit and the cable television (CATV) company which specifies what…

We should resist the temptation to label our times the Age of Television--it really is an era of mass communication, and books play a strong role in this process. A positive correlation between increased television viewing and the increased use of books is indicated by new highs in library circulation figures in the past two decades. Television…

The content analysis of television has always been associated with unique procedural problems because television programming must be successfully captured and sampled before analysis can begin; some of the problems and recent advances in this area are reviewed, i.e., sampling, measurement, and the videotape equipment used in coding. An extensive…

If cable television is to survive in the competitive marketplace, it will have to show increased foresight in designing new services and facilities. Cable television regulations, which may have been an impediment to past growth, should be fully reviewed by the Federal Communications Commission (FCC) and deleted or corrected if necessary; but cable…

A study was undertaken to investigate, from a uses and gratifications perspective, the effects of serious television drama shown in a foreign country. Specifically, the study examined the impact of "Roots," a highly acclaimed American television drama on slavery, in Great Britain and provided comparisons with the findings of…