This speech by the chairman of the Federal Communications Commission discusses some of the issues facing the broadcasting industry concerning the First Amendment such as guidelines for the percentage of adult informational programing, the Fairness Doctrine, government censorship, regulation of news programs, and access of the electorate to…

Audience research activities were carried out to continue the development of the capacity of Pennsylvania Public Television Network (PPTN) station personnel to understand the use of audience rating information for programming and promotion decisions. The project consisted of (1) continuing the PPTN contract with Arbitron to secure access to their…

DEMONSTRATION OF FOOD HANDLING TECHNIQUES WAS AS EFFECTIVE AS THE FOOD LABORATRY APPROACH IN TEACHING HOME ECONOMICS. THEREFORE, INSTRUCTIONAL TELEVISION (ITV) COULD SOLVE THE PROBLEM OF CLASSES TOO LARGE TO USE FOOD LABORATORIES. ACCORDINGLY, THE HOME ECONOMICS AND TELEVISION DEPARTMENTS OF A UNIVERSITY COMBINED TO HELP THE LECTURER-DEMONSTRATOR…

THREE SMALL SCHOOLS IN UTAH, INCLUDING THREE TEACHERS AND THEIR SPANISH I STUDENTS, PARTICIPATED IN THIS STUDY. ONE TEACHER RECEIVED CONVENTIONAL IN-SERVICE TRAINING, THE OTHER TWO WERE GIVEN IN IN-SERVICE TRAINING IN TEACHING SPANISH AS THEY OBSERVED THE TELEVISION CLASS. ONE GROUP OF STUDENTS OBSERVED THE TELEVISION CLASS THREE TIMES PER WEEK…

THIS REPORT REPRESENTS THE SECOND PHASE OF A TWO-PART RESEARCH PROJECT CONCERNING WAYS TO IMPROVE CERTAIN ASPECTS OF TEACHER EDUCATION THROUGH CLOSED-CIRCUIT TELEVISION AND KINESCOPE RECORDINGS. IN THIS PHASE IT WAS PREDICTED THAT KINESCOPE RECORDINGS WOULD PROVIDE A MORE EFFECTIVE MEDIUM OF OBSERVATION THAN LIVE TELEVISION, AND THAT TELEVISION…

A SERIES OF TELECASTS WAS DESIGNED TO EDUCATE TEACHERS FOR BETTER SCIENCE TEACHING, AND TO STIMULATE GREATER PUPIL INTEREST IN SCIENCE. CONSULTATIONS WITH ADVISORS IN SCIENCE EDUCATION, TELEVISION, AND PUBLIC SCHOOL SUPERVISORS DEVELOPED PROJECT PLANS FOR 10 HALF-HOUR TELECASTS IN ELEMENTARY SCIENCE TO BE PRESENTED BIWEEKLY DURING THE SCHOOL DAY…

AN EVALUATION WAS MADE OF SEVERAL INSTRUCTIONAL METHODS FOR EDUCATIONAL TELEVISION. THIRTY-SIX EXPERIMENTAL CLASSES OF HIGH SCHOOL STUDENTS (225) ENROLLED IN PHYSICS OR CHEMISTRY CLASSES WERE SELECTED BY STRATIFIED RANDOM SAMPLING. THE THREE TREATMENTS INCLUDED (1) TELEVISION AND CORRESPONDENCE COURSES, (2) TELEVISION AND VISITS BY STUDENTS IN…

A SERIES OF EXPERIMENTS WAS CONDUCTED TO TEST THE EFFECTIVENESS OF TELEVISED INSTRUCTION. THIS STUDY, THE FIFTH IN A SERIES, EXAMINED SOME OF THE ISSUES INVOLVED IN PROGRAMING LEARNING SEQUENCES FOR TELEVISION. THE TOPICS REPORTED WERE--(1) BASIC OBJECTIVES AND FUNCTIONS OF PROGRAMED AUTOINSTRUCTION, (2) OBJECTIVES IN APPLYING PROGRAMING…

A model specifying relationships between life stage, motives for using television and the perceived reality of television was tested with data from 140 telephone interviews of adults living in Southern Illinois. The adults ranged in age from 18 to 87 years. Life stage was related to five of the 11 motives for using television: learning things,…

The Emergency School Assistance Act Television Program (ESAA-TV) provides funds through grants and contracts for the production, duplication, promotion, and distribution of racially integrated children's programming. The programming is designed to help eliminate racial isolation, fear, and distrust and to provide compensatory education material.…

This summary of a 3-day informal gathering hosted by the Children's Broadcast Institute in October 1977 for producers, programmers, writers, researchers, advertisers, and consumers, includes introductory remarks by Dr. Fred B. Rainsberry, brief bibliographies of the speakers and workshop participants, the agenda, and summaries of presentations by…

This national survey attempted to discover the feelings and perceptions of American viewers--about the roles of the media, about the degree of success broadcasters have as journalists and entertainers, about the appropriate relationship between government and broadcast programming, and about the acceptability of the commercial television systems.…

Four prime time television programs--"Charlie's Angels,""Little House on the Prairie,""Grizzly Adams," and "Lou Grant" --were rated by university students for their portrayal of moral reasoning and values. Data were obtained from three episodes of each program by randomly assigning raters to one of two viewing groups, both of which used an…

This report statistically aggregates 230 studies on the effects of television viewing on social behavior. All empirical studies that measured a social behavior or attitude of subjects who had seen a non-educational television film or videotape and which had a program comparison group were considered appropriate. Pre-post comparison studies and…

American River College (Calif.) devised an experimental program in remedial English intended to better prepare entering freshmen. It was given by open-circuit TV simultaneously to high school seniors and junior college freshmen in the hope that, in subsequent years, there would be fewer inadequately prepared freshmen and that more could enroll…