This Newsletter concerns the National Center for School and College Television's Conference on television in science education. The Conference was conducted to assess television materials being offered in science in an effort to stimulate the development of increasingly effective television materials for the nation's schools. Part 1 is a status…

Television archiving is a new field involving the tasks of sorting, preserving, and filing in order to make records available to future historians. Only 5% of all television programing since 1948 exists today on tape or kinescope. Prior to 1968, not even the networks kept a comprehensive file of news shows. Although the DuMont Television Network…

Differing ethical approaches increase the confusion of the controversy over children's television advertising between the Federal Trade Commission (FTC) and representatives of marketing and broadcasting. Marketers and broadcasters base the argument for the status quo on teleologic (situational accommodation) grounds; namely, the competitive nature…

Of 219 people interviewed within a week of the broadcast of the miniseries "Roots," 104 people were reinterviewed one year later to determine the program's long-term effects, including its perceived and experienced impact on race relations in the United States and its stimulation of viewers to search for their own roots/heritage and to…

Because children are exposed to highly professional sales pitches on television and because the old material produced by the Institute of Propaganda Analysis is outdated and in error, a new tool for the analysis of propaganda and persuasion is called for. Such a tool is the intensify/downplay pattern analysis chart, which includes the basic…

This study surveyed the specific assignments in the television production courses at 175 United States colleges and universities. The following conclusions were drawn from the analyses of the data collected: Television production courses involve the students with television production formats identical to those found in the broadcast industry.…

This study tests the basic assumptions underlying Fishbein's Model of Attitudes by correlating an individual's selective exposure to types of television programs (situation comedies, family drama, and action/adventure) with the attitudinal similarity between individual attitudes and attitudes characterized on the programs. Twenty-three college…

The National Task Force on Women, established by the Corporation for Public Broadcasting (CPB), had three objectives: (1) to examine the extent to which women were employed at all levels in public broadcasting and were integrated into its policy-making and operations; (2) to examine the visibility and image of women in all programing and the…

This study examined the effects of heavy versus light television viewing on the degree to which children possess sex role stereotypes. Reference was made to content analyses of children's television programs, prime time dramatic programs, and commercials, to show that traditional sex role stereotypes are present in most aspects of television…

The purpose of this paper is to trace the major developments which have served to shape the current issues of access and ascertainment as they relate to America's system of braodcasting. The various topics discussed include the origins of broadcast access, testing broadcast access and the law, the evolution of community ascertainment, revisions…

An analysis of the American system of broadcasting and its regulation by the Federal Communications Commission sought to compare decision-making processes and outcomes in four cases involving innovations in the broadcasting market. The innovations, which were chosen to exemplify common elements in the commission's decision-making, included…

A review was made of the regulatory history of frequency modulation (FM) radio, ultra high frequency (UHF) television, cable television (CATV) and subscription television (STV), in order to appraise the Federal Communications Commission's decision-making process and the many proposals that have been made over the years to improve it. The study…

One component of Pennsylvania's Science for the Seventies Project, an experimental science curriculum for elementary schools which makes extensive use of instructional television, was an evaluation which compared the effectiveness of the project to that of existing instructional programs. As part of the evaluation, a model was developed and…

This research assesses reactions to Saturday morning television advertising by four to twelve year old children and their mothers and examines young viewers' naturalistic learning of facts, attitudes, and behavior from commercials. An omnibus questionnaire was administered to 738 children. Interviews were conducted with 301 randomly selected…

The objective of this study was to explore the semantic structure used by subjects in assessing (evaluating) a series of eight television commercials previously (but unofficially) rated for deceptiveness by FTC attorneys. Five local respondent groups were used: 158 undergraduate students enrolled in an introductory advertising course, 175…