Reports that survey respondents expressed no preference for either male or female newscasters on local television news shows, and that their interest was highest for stories about the economy and being wise consumers. (FL)

Educational television offers a number of effective options for instruction. The development of several exemplary programs which have provided educational alternatives for schools, colleges, and other organizations are described. (Author/PP)

Traces Amarillo College's involvement in instructional television (ITV) programming from the creation of a degree program in radio-television in 1955 to its current arrangement with the local cable television system, through which ten college-credit telecourses, several locally produced programs and series, and special satellite-network…

Summarizes research from the California Assessment Program (1980) and the Foundation for Child Development (1976) concerning the relationship between student academic achievement and television viewing habits. Television in children's lives today and academic achievement--reading, mathematics, written expression--are discussed. Four references are…

Compares the importance of role taking and the logical operations stage of child development in predicting children's understanding of the purpose of television advertising. Research on children's comprehension of television commercials is briefly reviewed and the subjects of the study, as well as the study methodology, are described. (Author/JL)

Reports on a concerted effort by consultant-scholars to influence the portrayal of drinking on television by working cooperatively with media writers, directors, and producers, while avoiding the pitfalls of traditional pressure group practices. Content analyses of prime-time programs were used as the basis of the appeal to change media messages.…

Examined the verbal climate of Saturday morning programs by assessing: (1) prevalence of supportive, defensive, or neutral statements; (2) types of interpersonal responses-- aggressive, negative, positive, or neutral; and (3) general program variables as tone, format, character features, etc. The most obvious message offered was the White male's…

Examines the way cinema and television studies are taught in South African universities, especially at Pretoria Technikon Film School and Rhodes University. (PD)

Argues that television has unique educational characteristics that separate it from other media and have implications for teaching and learning. Discussion of distributional and social, control, and symbolic (audiovisual) characteristics is based on published surveys and on research carried out at the Open University. Thirteen references are…

Explores and develops a contextual age concept as an alternative to the chronological age concept in communication and aging research. Investigates the dimensions of contextual age and their relationships to the sociodemographics and television viewing patterns of aged persons. (PD)

Describes low-cost evaluation methods that many educational broadcasting organizations could use to make their programs more effective. Nine references are listed. (Author/LLS)

Wiring the city of Irvine provided a community-wide education network through a student-controlled, interactive two-way TV system. Adding computer-based education will afford Irvine a first in combined information and education service. (Author/BB)

Provides examples of observed behavior to support the claim that television viewing is an interactive phenomenon, a social experience in which young children actively participate with parents, siblings, and others. Contends that the view of a passive receiver underestimates the abilities of the child to understand and shape experiences. (PD)

Discusses four propositions about television viewing by children of ethnic minorities. Presents several unaddressed issues and priorities for future research. (JMF)

Draws upon examples from both countries to illustrate and discuss differences in three areas: curricular planning for media-based postcompulsory education, access to broadcasting and other media, and relationships between mediabased and conventional postcompulsory institutions. (Author)