Autism is a neurobiological disorder characterized by impairment in social interaction, communication, and repetitive stereotyped patterns of behavior. Autism rates have continued to increase in the United States and a cause or cure has not yet been found. In 2012, the Centers for Disease Control and Prevention reported that the prevalence of…

This study addresses the problem concerning the lack of Teacher Candidates of Color (TCOCs) in teacher education. It examines recruitment, support, and retention by identifying promises and pitfalls of diversifying the teacher pipeline through the voices of Students of Color (SOCs) who are already enrolled in teacher education. How race and…

The unprecedented growth in the use of AI and its related technologies will put a tremendous stress on US institutions to produce the required number of technologically prepared workers to fill critically important job openings. In the US, low-income and URM students participate less vigorously in STEM-related fields; the problem is even more…

The marketing mantra "know your audience" can be applied when examining higher education student recruitment. With endless avenues for communication and a rise in national data on this topic, exploring what works best for individual institutions is crucial. Disparaging data exists concerning how admissions administrators believe students…

Finding the right college is a challenge for all students, but Black families face additional challenges and questions when navigating the admissions process. Veteran admissions experts Timothy L. Fields and Shereem Herndon-Brown demystify this complexity by advising families on when to begin the process, where to apply, and how to be a…

In Spring 2022, the Illinois Workforce and Education Research Collaborative (IWERC) conducted a statewide survey of high school seniors on their college decision-making. A report on the decision-making processes of 4-year college-goers was published previously, illustrating those students' focus on cost, location, and academic reputation in…

Men significantly outnumber women in physics, engineering, and computer science (PECS) majors, with a recent male-to-female ratio of approximately 4:1, a stark contrast to the near parity in other science, technology, engineering, and mathematics (STEM) disciplines (1). This gender disparity in PECS carries wide-reaching implications for equity,…

Although regulations and established practices in academia have focused on a data-rich model of performance information, both to evidence operational capability and to support recruitment, it is considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and…

The Rural and Diverse Student Scholars Program at George Mason University is a strategic initiative to recruit and retain rural and diverse Virginia students in STEM majors. A grant facilitated a partnership between an academic college and the Office of Admissions, enabling new recruiting methods to be tested. In this article we describe these…

Most studies on branding in higher education focus on external branding or image-building towards external stakeholders such as students. Internal branding is an underexplored topic, even though it should be considered as important as external branding. Internal branding is about achieving the necessary internal support for the external brand.…

Higher education officials have recently begun to focus their attention on summer enrollment as an alternative means by which to improve recruitment and retention. Utilizing business analytics and forecasting, Elon University has seen significant growth in its summer college enrollment and revenue. The current study seeks to address how students…

The popular image of college football is that of National Collegiate Athletic Association (NCAA) Division I programs whose nationally known student athletes participate in televised bowl games before being drafted by the National Football League (sometimes entering the draft before finishing college). The salaries of Division I team coaches can…

Universities often overlook prospective graduate students--significant contributors to research productivity--as an audience requiring strategic recruitment communication. Uses and gratifications theory posits audiences intentionally select specific communication channels to fulfill self-actualization needs. Therefore, the purpose of this study…

Public Internet Data Mining methods enable studying educational institutions' public-facing communication. Multiple online data sources can illuminate differences in how different audiences are addressed online, opening the door for critical inquiry into emerging issues of representation and targeted advertising. The present study presents a case…

This study examines the experiences of Chinese students enrolled in Thai private higher education institutions (PHEIs) and investigates the institutional strategies employed to attract and support them. Facing declining domestic enrollment and intensifying competition, Thai PHEIs increasingly view Chinese student recruitment as essential for…