Discusses the content of advertisements emphasizing societal problems between 1965 and 1972, concluding that most are self-serving for the sponsor. (RB)

Examines readers' responses to the speech of men and women as presented in the cartoons of large-circulation magazines. See CS 702 316 for availability information. (RB)

Concludes that print and broadcast media differ substantially in terms of the extent and nature of the responses to advertising they elicit from viewers. (RB)

Concludes that while reporters consider coverage of state appellate courts adequate, justices said that the court was not covered as well as other state agencies. (RB)

Describes how the media survive on the Commonwealth Caribbean Islands without interference from outside ownership and control. (RB)

Bloomington, Indiana citizens and 19 members of the editorial staff of the "Herald-Telephone" were surveyed to determine whether the audience for news had the same notion of news value as those who decide what news will be available on any given day. The respondents were asked to list the events most important to them in 1981, on the…

One method of identifying important areas and books within a field is through citation counts--noting the number of times a work is referred to in the literature. These counts can be supplemented with citation networks, in which links between articles are formed by such methods as direct citation and cocitation. Citation counts and networks were…

There has been little valid and reliable research of the motion picture audience. Specific reasons for the movie industry's own inattention to audience research include the early popularity of films and the fact that since the industry does not sell advertising it does not need to account for its audience size and preferences. Some researchers…

The preliminary development of social documentary photography can be traced in the early issues of "Charities," a journal established in 1897 by the New York Charity Organization Society. During the journal's earliest years, 1897 to 1902, photography was already associated with social work in the minds of the public; but…

After the Food and Drug Administration announced the results of testing of saccharin as a possible carcinogen and ruled that it should be banned, a public outcry brought about a delay in the ban. A study of magazine coverage of the reasons for the ban and information about the testing showed that in eleven mass circulation magazines, the reporting…

The magazine industry has thus far escaped the attention and regulation that both the newspaper and broadcast industries have received. The obvious defense of the magazine industry is the number and diversity of the separate publications of which it is composed. However, recent studies indicate that concentration of magazine ownership is…

A comparative-historical perspective was used in analyzing the readabilities of three newspapers and three magazines. A total of 270 100-word samples were collected from the Chicago "Tribune," the New York "Times," the Memphis "Commercial Appeal,""Cosmopolitan,""Atlantic Monthly," and…

A telephone survey of 1,487 adults in 91 nonmetropolitan areas of Tennessee was conducted to determine the nonmetropolitan newspaper audience, the exposure and effectiveness of nonmetro newspaper advertising, and the complementary relationship of advertising media, particularly newspapers and television, in nonmetropolitan markets. The results…

The way newspaper quality related to newspaper circulation was examined by asking journalism professionals to list the four best and the four worst daily newspapers with under 200,000 circulation in their own states. Returns were counted in only those states where two or more judges returned ballots. A total of 79 newspapers was rated superior by…

SCHOOLS CHANGE SLOWLY IN COMPARISON WITH THE RAPID CHANGES TAKING PLACE IN THE WORLD OF THINGS, MACHINES, AND TANGIBLE PRODUCTS. CULTURAL FORCES WHICH SHAPE THE FUTURE OF SOCIETY KEEP SCHOOL GOALS IN CONSTANT EVOLUTION. SOURCES OF CHANGE IN EDUCATION ARE VARIATIONS IN TEACHING PROCESSES AND METHODS, AND THE EDUCATION OF TEACHERS. FORCES WHICH…