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PDF pending restorationFork, Donald J., Ed. – 1975
This report presents transcripts of speeches delivered at a conference intended to relate some effective uses of communications media in public relations programs. Topics included: (1) communications in industry; (2) media and public relations--a representative view of the army, defense department, and government; (3) relating to the public…
Descriptors: Colleges, Communications, Mass Media, Public Relations
Kennedy, Rena A. – American Libraries, 1976
An interview with Nathalie McMahon, sole librarian of the Fairchild Air Force Base in Spokane, Washington. (PF)
Descriptors: Interviews, Librarians, Libraries, Military Organizations
Dyal, Donald – Wilson Library Bulletin, 1988
Discusses the advantages for libraries of utilizing print media for public information and public relations. News releases, interest stories, and feature stories are described, and hints on writing style for each format and on getting items printed are offered. (MES)
Descriptors: News Writing, Newspapers, Public Libraries, Public Relations
Peer reviewedKopenhaver, Lillian Lodge; And Others – Journalism Quarterly, 1984
Concludes that public relations people view editors' newspaper positions fairly accurately but that the reverse is not true. (FL)
Descriptors: Attitudes, Editing, Media Research, Newspapers
McCord, Joseph – Nation's Schools, 1973
Provides details about the inner workings of a typical newspaper and hints on how to use those details to get more and better coverage for your schools. (Author)
Descriptors: Guidelines, Newspapers, Public Relations, School Community Relationship
Peer reviewedFerguson, Bess – Young Children, 1970
Suggestions for well-written newspaper articles that inform the community and publicize the nursery school or day care center. (DR)
Descriptors: Newspapers, Preschool Education, Public Relations, Writing Skills
Peer reviewedRuffin, Santee C., Jr. – NASSP Bulletin, 1972
The author describes and discusses the principal's public relations responsibilities. (AN)
Descriptors: Administrator Characteristics, Communication Skills, Principals, Public Relations
Wichert, Edwin – Parks Recreation, 1970
Descriptors: Attitudes, Community Organizations, Public Relations, Publicize
Good, James E.; MacCracken, Donald – School Shop, 1971
Cooperative effort of a businessman and industrial arts teachers resulted in an exhibit promoting public relations as well as the industrial arts programs of the 60 participating schools. (GB)
Descriptors: Exhibits, Industrial Arts, Industry, Public Relations
Norton, M. Scott – Contemp Educ, 1970
Descriptors: Public Relations, School Community Relationship, School Responsibility
Elenko, William; Lenaric, Raymond J. – EBTA J, 1970
Descriptors: Communications, Community Colleges, Feedback, Public Relations
Day, Charles F. – School Shop, 1970
Descriptors: Public Relations, Radio, Telecommunications, Television
Hawes, John M.; d'Amico, Michael F. – Journal of Business Education, 1983
Marketing plans for student organizations should include (1) an identification of the publics served by the groups, (2) an exposition of the relationships with these publics, and (3) a basis upon which marketing ideas may be evaluated in terms of the target markets served. (SK)
Descriptors: Institutional Advancement, Marketing, Public Relations, Student Organizations
Carroll, Daniel – Wilson Library Bulletin, 1982
Discusses the use of marketing by not-for-profit institutions, focusing on its role in libraries. Ten truths relevant to library marketing at present and in the future, which deal with programs and services, marketing professionals, users' needs and concerns, and library budgets, are presented. (EJS)
Descriptors: Budgets, Libraries, Library Services, Marketing
Peer reviewedZapor, John Randolph – Lifelong Learning: The Adult Years, 1982
Effective public relations is a vital part of successful continuing education programing. Program directors should be able to identify whom they wish to serve, what their objectives are, why the consumer should choose their programs, and what the unique characteristics or "personality" of the institution are. (SK)
Descriptors: Continuing Education, Marketing, Postsecondary Education, Public Relations
