In the highly dynamic, competitive and uncertain environment of tertiary education, universities nowadays have to intensify marketing communication to address potential applicants. This study seeks to explore the advertising scheduling of university advertisements in selected media, to analyse the differences in the advertising strategies of…

America has long had abundant capacity in its colleges and universities, which have increasingly welcomed those from countries where quality higher education is a scarce resource. This coincided nicely with America's pivotal role in the growing globalization of the world's economy. An American degree has become a valuable rite of passage for an…

This qualitative research study focused on the importance of storytelling as an effective marketing tool in a higher education setting, specifically, community college. The study was conducted to guide Cumberland County College's (CCC) administration, recruitment, and enrollment staffs to strategically share stories from engaged students through a…

The ACAP Center identified the previous schools of Senior High School Students to serve as a basis for marketing programs. Target marketing can be essential in marketing programs when detecting what previous school has the most number of students and also what school has the least number of students. We also categorized who were from public or…

In today's marketplace, with the increase of choice as well as the disruption occurring in higher education, colleges and universities are faced with a critical problem of how to increase enrollment in order to increase revenue and maintain sustainability. The purpose of this quantitative study was to examine three potential predictors of…

Australia and New Zealand have enacted legislation to protect international students' rights and the long-term sustainability of their export education sectors. A pivotal, but under-researched, sub-domain of these legislative frameworks is education agent-based international student recruitment. The principal-agent relationships between…

The purpose of this qualitative study was to explore the experiences of China recruiters during the pandemic, particularly with their job stress and sense of job security. The study also explored the new norms of Chinese students' recruitment following the post-pandemic crisis. Using qualitative analysis, we found that China recruiters experienced…

The purpose of this research is to investigate the extent to which universities actively encourage students to participate in study abroad at an international branch campus (IBC) owned by the university. We suggest that the quality of information on study abroad provided by an institution in its website may be a good indicator of the institution's…

How has the cost of recruiting a student changed during the pandemic years? How many staff members do admission offices have per student? What are the budget priorities for colleges and universities? These are just a few of the 14 findings in the "2022 Cost of Recruiting an Undergraduate Student Report." This report--based on a survey of…

This article draws extensively on data from "Cultivating Talent: A National Study Examining Pathways to Increase the Presence of Hispanic Teachers and Leaders in Catholic Schools," conducted by Boston College researchers and released in January 2022. The report looks to understand and appreciate the various ways in which Hispanics…

Shanghai has always led college entrance examination reform in China, and has piloted the new round of college entrance examination reform for 5 years. At present, the comprehensive quality evaluation of general high school students has been carried out on a regular basis, and the comprehensive quality evaluation information of graduates of the…

This research aimed to identify the influential factors contributing to the international students' choice of Malaysian Higher Education Institutions (HEIs), focusing on the expected benefits. Additionally, the study contributes to the development of the higher education sector in Malaysia by providing recommendations to the HEIs based on the…

This open access book addresses challenges related to women in STEM in higher education, presenting research, experiences, studies, and good practices associated with the engagement, access, and retention of women in the STEM disciplines. It also discusses strategies implemented by universities and policymakers to reduce the existing gender gap in…

This quantitative study analyzed more than 240 first-year freshmen from Generation Z at a rural, Midwest, four-year public higher education institution. The data included first-year college students and were categorized by domestic underrepresented or domestic non-underrepresented, first generation or non-first generation, and male or female.…

This case study shares the lessons learned from the data collection phase of my research project, specifically the use of online interviews with stimulus material. My research explores secondary school teachers' perceptions of and experiences with moral education in the United Kingdom and uses current government policies regarding the moral…