A study of 186 black and 141 white college students was conducted after the televised sequel to "Roots" to ascertain viewing frequency, perception, and attitude change. Each student responded to a questionnaire consisting of 13 items related to the series and questions on demographic characteristics of the students. It was found that…

Faced with the necessity of producing a large number of programs with extremely limited means, the Ethiopian Schools Television Service has developed a special format for its three series in English as a second language. Eight to ten minute lessons or stories told with still photographs and recorded dialogue and music serve as discussion topics,…

Supplementing the educational program of the state of Kentucky's schools is the largest state ETV network in the United States. The system's facilities, financing, administration, and programing are the principle topics of discussion in this article. (LS)

Students begin to comprehend the medium of television as they learn to make qualitative judgments about what they like in TV viewing and why. To find convincing reasons for their personal responses, they should analyze all kinds of good and bad TV experiences as well as learn to recognize the socio-legal-economic context of TV. As students become…

The process and effects of visual communication are examined in this paper. The first section, "Visual Literacy," discusses the need for a visual literacy involving an understanding of the instruments, materials, and techniques of visual communication media; it then presents and discusses a model illustrating factors involved in the…

At present, television production curriculum is too often confined to a token course or two, with content limited to the efficient operation of equipment and facilities and to routine producing and directing techniques. So that each course might integrate all of the elements involved in production, the number of required courses should be expanded…

A summative evaluation of the final form of the first four episodes of Big Blue Marble, a television series for children, was conducted. Researchers examined children's perceptions of similarities and differences between themselves and children in other parts of the world; their opinions about the well-being of other children; their opinions about…

This paper discusses a recent study of the effect of television on racial and cultural attitudes of English Speaking Canadian preschool children, and describes a project planned to assess the interest value of a new prosocial documentary program and the program's effect on attitudes of 9- to 12-year-olds. The study already conducted had two parts.…

Membership in the National Association of Educational Broadcasters is listed by individuals and by institutional associates, including school systems and colleges, community corporations, state authorities, and commercial and manufacturing firms. Titles, addresses, and affiliations are provided for individual members. A telephone directory of…

In order to examine the effects of manipulating image size (i.e., relative size) and body type of speakers in a television context on source credibility and interpersonal attraction, a study was conducted at Illinois State University during the spring of 1973. Subjects were eighteen intact groups of students enrolled in speech communication class…

Efficient use of television for teaching cannot be achieved without meaningful cost comparisons with conventional classroom methods. Considerable effort has been spent at the University of Michigan in developing a unit cost basis for televised filmed lectures to include not only salaries, but administrative costs, supplies, amortization of…

This report of a 1968 survey of educational television (ETV) in Canada presents information in seven sections. The first section, dealing with ETV in the schools, describes programs for national and local levels, the number and types of viewers of ETV, inservice workshops for teachers in how to use ETV, policy plans for equal opportunity among the…

Although the cultural stereotypes which the mass media disseminate about the roles of men and women are often discussed in general terms, the actual nature of these stereotypes in the present American culture has not been fully or systematically explored. This study examined part of the system of cultural stereotypes relating to men and women on…

The fifteen item examination was designed to measure the students' ability to operate television equipment. A few of the items create situations involving decisions that must be made throughout a television production. The student must explain the procedure he would follow in handling the situation. Other items require the student to define terms…

This report describes the proceedings and results of one portion of a research project to determine the educational and public service needs of the service area of KOCE, a public UHF television station owned and operated by the Coast Community College District. The research in this portion consisted of a telephone canvass of the Orange County,…