Most of the literature on communication satellites deals with the technological, legal, and political problems of international communication. Few writers have considered what sorts of programing the international audiences might wish to receive or would watch. Several sources of evidence suggest what the choices might be if the entire world is…

This paper examines the supply and demand for early evening news and public affairs programing aired by major market commercial television stations. The sample consists of 493 thirty-minute programs aired by 99 stations between the hours of 5:30 and 8:00 P.M., E.S.T. A frequency analysis of programing indicated that stations owned by three…

Excerpts are presented from comments made by the participants at a seminar held to discuss the Report of the Cabinet Committee on Cable Communications. The report was considered in the following three lights: 1) as a political document which seeks to strike a balance of interests to permit cable television (CATV) to survive in a system heavily…

The results of panel discussions related to audience development for KOCE, a public UHF television station owned and operated by the Coast Community College District, are presented. Ten panels, representing 10 target population groups, took part in the project: professional and white collar workers, Mexican-Americans, senior citizens, blue collar…

This survey sought to ascertain the extent to which individual target schools were equipped with television facilities, and the frequency with which the available equipment was being used by the teachers. The principals in the Borough of York responded to a Television Survey and a random sample of teachers responded to questionnaires. The results…

The primary objectives of the study reported in this book was the identification and analysis of major factors that accounted for the quantity and proportion of news and public affairs programing shown on commercial television, and to explain why certain types of programs were far more frequently aired than were others. The problem and research…

Cable television's future in urban settings is discussed in the context of alternative media capable of serving similar markets with similar programing. In addition to cable television, other transmission networks such as the telephone network, radio and television broadcasting, microwave networks, domestic satellites, and recording media are…

A paper-and-pencil measure of aggressive resonse was developed to study the effects on children of exposure to television-mediated violence. Using this measure, a series of experiments was conducted using actural television programs as stimulus material. The results of these studies suggest: 1) Although the majority of children understand the…

In an attempt to study the role of pictures in connection with the perception of information via television, the pictorial accompaniment to some news items in a simulated television news program was systematically varied. The retention of the verbal message and the perception of the news items were measured for the different illustrations. It was…

Although the concept of automated instruction is not new, it has gained major support only in the past 3 years. These 12 papers describe research in the area of instructional methods for technical training. The scientific principles of learning and their applicability to automated instruction are discussed, with emphasis on the role of automated…

This student workbook for "The Media Works" (EM 010 879) contains ready-made forms, or worksheets, which refer to activities assigned in the text. The logbook also contains pages for open-ended activities which are not tied to the text. Examples of the activities include finding a definition of "media" by comparing people's definition of the term,…

The Conference on Cablevision for Continuing Education and Community Programs was held to present the present situation of the development of cablevision in Canada and to indicate some of the future possibilities for its use in continuing education and community programming in Saskatchewan. Following the keynote address, three panels presented…

The lives of Americans today are ruled by interlocking corporations. These corporations together present only one kind of life as viable: the consumer's life. Television is their main means of presenting this view. One cannot choose something he does not know about, and many Americans are not sufficiently informed of the alternatives to make an…

The portable videotape recorder has made television a fast and cheap medium which can be used in social change and community development. This collection provides a practical handbook for planning a community development project in the form of detailed references and a programed test. Techniques for setting up a project and working with the…

Are children going to continue to serve television by providing a trusting audience for its commercial message, or is television going to begin to serve children? Current children's programs are designed for the sole purpose of holding the attention of the broadest age span possible. Today's television fails to enhance the small child's…