Five imperatives of university public relations: perspective, creativity, planning and programming, reporting and personal growth. (Editor)

Suggestions for making the local taxpayer aware of the value of instructional technology in the hope that he will, with his vote, support the cost of this vital equipment. (LS)

Discusses reasons for voter turndown of tax levy proposals or bond referendums and discusses public relations measures to augment and improve communications between schools and communities. (JF)

Among the findings are: (1) family life education is not given a high priority in most schools; and (2) the broad concept of family life education is apparently difficult to interpret, to grasp, to implement. Among educators generally there is only a partial appreciation of the breath and depth of the concept, but there is a fuller understanding…

Calls for an honest accounting of program and staff performance, easing of frictions between age groups, and paying more attention to the growing population of senior citizens, in the interest of better relations between school and community. (JF)

Psychologists are presently from two schools of thought, clinical and educational measurement. This paper describes a training program for psychologists which is relevant to the needs, interests, and current problems of the school and its community setting. (Author/KJ)

Lists four factors affecting judgments about educators and education and suggests areas to keep in mind to improve teacher performance and the education field. (MB)

A recreational family night, developed at Randolph Elementary School, Arlington, Virginia. (Author)

By cooperating with a nearby data center, an adequate number of keypunch machines were available for offering instruction in both day and evening classes. (CH)

San Diego's community involvement programs are described. (DB)

Adapted from the author's remarks at the 1969 convention of the American Association of School Administrators in Atlantic City.