Discusses factors involved in the decision to use electronic media in educational marketing. Explains the use of public service programing and paid commercials, including the information needed from the station, the possibility of in-house production, and methods of choosing the medium and air time to purchase. Mentions alternative media and…

A videotaped presentation was produced as a collaborative effort involving university professors, students, and field center faculty members. The following items are addressed: production development, the summative assessment checklist, program segments, product utilization, assessment steps and participant reactions. (Author)

Discusses the development of critical televiewing curricula in relation to their stated goals and content. Outlines four underlying constructs: intervention, goal attainment, cultural understanding, and literacy. (JMF)

Presents a basic description of the Children's Television Workshop (CTW) science series "3-2-1 Contact," initially shown January through April, 1980. Includes information regarding basic goals, audience, schedule, format, weekly themes, school services, funding sources, staff members, and preproduction research. (CS)

Chronicles the development and promise for the future of ThinkAbout, the first step in AIT's effort to embody "Skills Essential to Learning" in televised instruction. The series will debut in fifth- and sixth-grade classrooms in September and is funded by 35 states and Canadian provinces, CPB, and Exxon. (Author/CMV)

Describes an experiment using videotaped programing as an alternative to satellite communication for television broadcasting in an isolated Alaskan village. Discusses the impact of television generally and local control in particular on the community. (JMF)

The author analyzes the series form of television program, particularly the qualities and functions of the continuing characters and their relationship to the plot. He discusses the reassuring psychological effects of a TV series on the audience and the implications of a decline in this type of programing. (SJL)

Describes the development and implementation of television courses in the Coast Community College District. Discusses telecourse operations, enrollment, and student characteristics. (MA)

Highlights the 15th anniversary year of Newton's Apple, a hands-on science television program. Includes availability information for curriculum guides and other resources. (DDR)

A study examined three different visual formats (studio presenter only, realistic visuals, or schematic visuals) of an educational television program. Recognition and recall of the abstract subject matter were measured in 101 adult viewers directly after the program and 3 months later. The schematic version yielded better recall of the program,…

Focuses on the British feature film, "Kes," and the British television series, "Grange Hill," as means of public education, ideology, and aesthetic subject matter. Concludes that these two mediums serve to remind us of the possibilities of film and television in promoting education growth and awareness in a public context. (MER)

Challenges the notion evident in discourse about children and television that fantasy and make-believe are self-evidently appropriate genres for children and that children are more imaginative than adults. Draws from social psychology and anthropology theories to argue that fantasy and imagination are basic to the way that all humans organize…

Explores the image of men and women in annual week-long samples of prime-time network dramatic television programing over the past 17 years. Examines the relationship between television viewing and adult espousal of sexist views of the roles of men and women in society. (JS)

Examines the validity of audience involvement in the context of local television news by testing the relationships among (1) strength of news viewing motivation and involvement intensity; (2) type of news viewing motivation and involvement orientation; and (3) cognitive and emotional involvement. Finds that audience involvement during message…

Argues that educators must acknowledge that television has the power to elicit student empathy and that students want to understand television's power to move them. Describes three kinds of television analysis: individual detailed logs of text; group dialogue about television programing; and researched essays documenting and interpreting details…