Critical issues are raised for group study and discussion on the relationship of the thinking individual to the mass media. Although the electronic revolution is still in progress, it is essential to act now to control its speed and direction, using what is best in the media while trying to correct the faults. An analysis of fictional and factual…

Research into children's responses to constructive and aggressive behavior in a television drama is provided. This study is also reported in related document SO 008 573. A 22-minute action-adventure television program depicting an intense interpersonal conflict was edited into two versions. In one version the hero responded with physical…

A study was made of the reactions of 544 Tallahassee high school students to a public television series, "Today in the Legislature", which presented segments of a session of the state legislature of Florida in six 50-minute programs. The main goal was to determine the major effect of mass media on political knowledge and its influence on…

The airing of "Sesame Street" on Israeli television in 1971 provided an opportunity to study the effects of a sophisticated media format on a media naive audience. Samples of 93 kindergarteners and 224 second and third graders of mixed socioeconomic background were pre- and posttested for cognitive skills and media literacy. After…

Three major themes dominated the results of a 1973 survey conducted for the Children's Television Workshop in ghetto areas of New York, Chicago, and Washington, D.C. First, comparison of survey data with data from studies conducted in 1970 and 1971 showed that Sesame Street had become an institution with ghetto children, its penetration and…

A discussion of mass media studies, public broadcasting, and the relationship between public broadcasting and society provides the background for this study. Models for communication research study are examined to establish the methodology for the study of the Canadian Broadcasting Corporation (CBC). General background on Canadian public…

A research program is proposed which would establish a standard method of evaluating the effectiveness of educational television programs for elementary school students. Because of the rapid emergence of inexpensive video cassette recordings and cable television, and because research shows that children's comprehension and cognitive assimilation…

This anthology for students of media consists of essays and articles grouped under four topics: media forms, media content, media environments, and "the last word." Media forms deals with the nature of these kinds of media: electronic, print, film, music, and comics, graffiti, and clothing. Media content contains articles on the news, advertising,…

In an appeal before the Federal Trade Commission (FTC), the author pleaded for governmental action to restrain national advertisers from "unscrupulous and erroneous advertising pitches aimed at children." Citing the principal media for child-targeted advertising, (comic books, youth magazines, school displays and radio and television), the speaker…

Selected eight to ten year old Maryland children were used in this study measuring the effect of lessons in becoming aware of propaganda employed by commercial advertisers in television programs. Sixteen 45-minute lessons directed to the propaganda techniques of Band Wagon, Card Stacking, Glittering Generalities, Name Calling, Plain Folks,…

This report presents a review of key research on public broadcasting and a synthesis of the actuality of public service broadcasting today in the face of increasing globalization, with case studies from 16 countries. Following the General Introduction (Pierre Juneau), the report is divided into two parts. Part 1--"Public Service Television in…

"Zero to Three" is a single-focus bulletin of the National Center for Infants, Toddlers, and Families providing insight from multiple disciplines on the development of infants, toddlers, and their families. Noting that America's babies and toddlers live in a world full of television sets, VCRs, computers, videogames, and interactive…

Describes how the Community Education Services (CES) division of the Children's Television Workshop (CTW) works with parents, children, experts, and community groups to develop multimedia products. The role of formative research is discussed in the description of programs to teach emergency preparedness, and in the development of materials for…

Evolution is a central underlying concept to a significant number of discourses in civilized society, but the complexity of understanding basic tenets of this important theory is just now coming to light. Knowledge about evolution is constructed from both formal and "free-choice" opportunities, like television. Nature programs are commonly…

In this era of results based education, professional school counselors must discover the most efficient methods for reaching all children in their school, yet still allow time for individual student care. This quantitative research study describes the utilization of a school's closed-circuit television to present a classroom guidance unit on…