Since the enactment of state legislation designed to address the underrepresentation of minorities, women, and the handicapped, Illinois institutions of higher education have developed many programs to address this problem. These efforts include a range of approaches from those focusing primarily on motivating students and strengthening their…

A study examined the views and experiences of a wide range of British individuals and organizations with a stake in the success of efforts to extend information technology programs to groups who have been traditionally underrepresented in them. A variety of research methods were used, including in-depth interviews, workshops, questionnaires, and a…

In fall 1986, a study was conducted at Illinois' William Rainey Harper College (WRHC) to provide a student profile for general information purposes, to gather data not available on the college's automated student data file, and to analyze WRHC's market outreach. Surveys were mailed to random samples of 500 credit degree students and 300 continuing…

This handbook is intended to help instructors and administrators increase enrollments of females in nontraditional vocational training programs and thereby foster sex equity in society. Information is provided that is designed to address the following objectives: increasing nontraditional enrollment, facilitating positive educational experiences…

The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

This guidebook was developed to provide assistance to persons wishing to begin, expand, or promote programs of youth community service. It features examples of what young people already are doing and practical, down-to-earth ideas for designing, organizing, running, promoting, and supporting youth service programs. Special attention is given to…

This guide, based on experiences in five Youth Employment and Demonstration Projects Act (YEDPA) programs, is designed to show teachers, school administrators, job training and placement personnel and others how the experiential learning techniques of Experience-Based Career Education (EBCE) are being successfully adapted to meet the needs of…

A 1977 review is presented of Florida's State University System, which was conducted by the Commission on the Future of Florida's Public Universities--a blue ribbon commission. The current status of the system and some indications of the importance of high quality universities to Florida's future are considered, and recommendations for improving…

The Career Advancement Training (CAT) Project was established to provide career information and services to women interested in nontraditional occupations. General objectives were to increase community awareness regarding occupational stereotyping, women's ability to perform nontraditional jobs, and vocational programs available at Daytona Beach…

A Bowie State College program to prepare black students for careers as physicians and dentists is described. The program will recruit seniors from predominantly black Maryland high schools to participate in an intensive summer program prior to college entrance, and will provide continuing services during the college years. Six phases of the…

Issues of ethics in higher education, along with a broad overview on the field of ethics, are considered. Ethical concerns include: charges of unfair practices in the recruitment of college students, especially minority athletes; reducing admission requirements to the extent that classroom and even graduation standards may deteriorate; grade…

Universities offering the Masters of Business Administration (MBA) degree in Texas were compared, and students presently enrolled in graduate business courses at East Texas State University (ETSU), Dallas, were surveyed. In addition, a marketing proposal to increase student enrollment is proposed. The following seven universities that offer MBA…

Perceptions of St. Edward's University, Austin, Texas, by current students, alumni, Austin area high school seniors, and the general public were studied. Respondents' knowledge of the university and what they look for when choosing a school were assessed. About 500 general public respondents and about 300 respondents for each of the other groups…

A nationwide survey of 1,084 nonreligiously affiliated colleges offering degrees that require at least two but less than four years of study was conducted to identify student recruitment and advertising practices. Respondents were asked to indicate: (1) which recruitment practices on a 40-item checklist were currently in use; (2) recruitment…

An alternative approach to achieve short-time enrollment stabilization based in part on experiences at the State University of New York, Geneseo, is described. It is suggested that a short-range effort will not be enough to assure institutional vitality in the difficult years ahead. Short-range stabilization should be followed by the integration…