Discusses the formation of the Committee on Mass Communication and Political Behavior by the Social Science Research Council in 1974. Describes the committee's proposal to alleviate the need for broad-gaged coordinated studies covering the entire process and range of the media-political spectrum. (MH)

Data from 19 Minnesota communities show that daily newspaper readership is lower, and television viewing higher, in communities with a weekly rather than a daily newspaper; that the type of medium covering a community is related to media preferences; and that community differences are more important to readership patterns than is educational…

A study of newspapers in three Louisiana cities suggests that whether a city's newspapers are owned jointly or by separate owners, little duplication occurs in newspaper appearance or content. (GW)

Expands Elihu Katz's proposals for social research on broadcasting with suggestions for "decentering" the media, studying the effects of society on the media, and looking at what researchers do to, for, and against television and its viewers. (JMF)

Presents a hypothetical analysis and examples of potential application of canonical correlation, followed by discussion of several critical issues that should be recognized before the statistic is employed. A brief section is devoted to terminology and construction of a canonical correlation. (Author/JEG)

Specialists in communication theory and educational technology, working together, can make meaningful contributions to the knowledge needed to permit the use of media of all types to improve learning through the proper application of communication theory. (Author/STS)

The photoelectronic image is in urgent need of comprehensive study as a possible evolutionary phenomenon reflecting and shaping the mental and physical development of people all over the world. Researchers with non-traditional backgrounds may be necessary to achieve this goal. (Author/STS)

The unique capabilities of film and research findings in educational psychology, learning psychology, and cost effectiveness indicate that film is an asset to the educational process. Sufficient resources and continued training should be provided to enable teachers to use the most effective film at the optimal time. (CMV)

A reliable description of the person who writes media letters to newspapers and broadcast stations can be compiled from a combination of telephone and mail data less expensively than attempting to locate these letter writers through a random sample. (Author/JEG)

Finds that persons interviewed by newspaper reporters gave shorter and more serious replies than persons asked the same questions by radio and television reporters. (GW)

A three dimensional classification of psychological attributes of media is proposed. Using this classification system to related media, learner, and task characteristics may lead to a rational approach to media selection. (Author/STS)

Discusses how consumers interpret the complex stimuli presented by different television shows and by alternative products that might be advertised on such shows. (KS)

Level of public affairs knowledge was clearly related to understanding of attribution and tendency to see "leaks" as positive. (KS)

Coverage of China in six leading newspapers showed similarities, but American papers viewed Mao's power as waning. (KS)