An overview is presented in this paper of the types of qualitative radio and television evaluations currently being undertaken in six countries: Sweden, the Netherlands, France, Great Britain, Japan, and Canada. An introductory section notes the value of qualitative ratings to broadcast policy makers and to those seeking broadcasting changes, and…

INVESTIGATED WERE DIFFERENCES IN AMOUNT AND QUALITY OF LEARNING WHEN TWO DIFFERENT APPROACHES TO TEACHING PROBLEM-SOLVING AND INFORMATION-GIVING WERE USED IN TELEVISION-AIDED INSTRUCTION IN THE NATURAL SCIENCES. INVOLVED WERE 36 RANDOMLY SELECTED FIFTH-GRADE CLASSES, AND 36 TEACHERS. TWO DIFFERENT SERIES OF TELEVISION PROGRAMS, AND TWO DIFFERENT…

EDUCATIONAL TELEVISION STATIONS WQEX AND WQED, IN PITTSBURGH, HAVE BEEN PROVIDING SPECIALIZED ADULT EDUCATION COURSES FOR MANAGERS AND SUPERVISORS IN BUSINESS AND FOR PHYSICIANS AND NURSES. OTHER EDUCATIONAL TELEVISION STATIONS THROUGHOUT THE COUNTRY ARE ACTIVE, NOT ONLY IN THESE AREAS, BUT ALSO IN FIRE AND POLICE TRAINING, AND IN PROVIDING CREDIT…

ADDITIONAL ANALYSES OF DATA COLLECTED IN AN EARLIER STUDY CONCERNING A 4-YEAR HISTORY OF EDUCATIONAL TELEVISION IN DIVERSE SCHOOL SYSTEMS WITHIN 3 STATES IS REPORTED. THE RESULTS HAVE BEEN PUBLISHED IN THE MONOGRAPH "UTILIZATION OF THE REGENTS EDUCATIONAL TELEVISION BROADCAST PROGRAMS." THE PRESENT REPORT IS IN TWO SECTIONS--(1) SOME…

A STUDY WAS CONDUCTED ON AN EDUCATIONAL TELEVISION SERIES FOR TEACHERS WHICH DEMONSTRATED PROCEDURES AND PRACTICES OF TEACHING READING. THE INTENT WAS TO BRING TO TEACHERS, WIDELY DISPERSED GEOGRAPHICALLY, SOME NEWER CONCEPTS OF READING INSTRUCTION. THE EFFECTIVENESS OF THE SERIES WAS EVALUATED BY MEANS OF OBSERVATIONS OF TEACHERS, REPORTS FROM…

A PILOT STUDY WAS REPORTED ON THE USE OF A COMBINED TELEVISION-CLASSROOM GROUP PROGRAM IN REMEDIAL SPEECH INSTRUCTION. THE SAMPLE CONSISTED OF 535 PUPILS FROM THE ELEMENTARY SCHOOLS OF HAWAII WHO WERE DIVIDED INTO THREE GROUPS (1) TELEVISION-CLASSROOM INSTRUCTION, (2) NON-TELEVISION-CLASSROOM INSTRUCTION, AND (3) NORMAL THIRD-GRADE INSTRUCTION IN…

RESEARCH WAS DIRECTED TOWARD DETERMINING THE EFFECT OF REPEATED EXPOSURE TO NEWSPAPER PUBLICITY CONCERNING EDUCATIONAL TELEVISION ON (1) ATTITUDES TOWARD EDUCATIONAL TELEVISION AND (2) VIEWING BEHAVIOR RELATIVE TO EDUCATIONAL TELEVISION. THE SAMPLE CONSISTED OF 329 PERSONS TAKEN FROM A LARGER SAMPLE USED IN THE STUDY OF RESISTANCES TO EDUCATIONAL…

This study describes the development of an innovative instructional technique, peculiar to television, that presents information in a dramatic form through televised skits. Primary concerns of the project were the measurement of student attitudes toward receiving instructional television material in skit form, the measurement of the amount of…

A study was conducted to examine the relationship of advertising exposure to a variety of cognitive and affective variables in a nonprofit charity campaign. The study also tested the transactional model of advertising effects, which combines exposure, motivations, and gratifications for viewing. A sample of 350 adults was randomly selected and…

This review of the historical development and use of instructional television at Worcester Polytechnic Institute concentrates on the use of videotape as supplementary to classroom instruction in scientific and technical subject areas. Uses of videotapes discussed include: (1) instruction in computer use, (2) laboratory module instruction, (3)…

This paper reviews ten studies on the effects of television cartoon violence on aggressive behavior in children and discusses possible reasons for the inconsistent results. Methodology and results of field and laboratory studies are compared, and study limitations are noted. The impact of cartoons is discussed in terms of human vs. animal…

Personal interviews were conducted with 353 eligible voters in Madison, Wisconsin, in October 1976, and repeated with all but 30 after election day to examine the correlation between voters' age, paper reading (especially public affairs), and television watching (especially public affairs), and the amount of behavioral volatility (voter…

This study examines the failure of urban schools to meet the educational needs of minority children and explores the possibilities of using television as a tool for educational change. It discusses three television series ("Sesame Street,""The Electric Company," and "Fat Albert and the Cosby Kids") with regard to their success as teaching/learning…

This handbook responds to local cable television broadcasters' need to generate more local programing in order to comply with federal statutes and to capitalize on growing interest in local interests. The text begins with a brief overview of the cable television industry, and there are chapters which cover the following topics: (1) goals of local…

A study analyzed the instructional television (ITV) services provided by public television stations to schools throughout the country. It also examined the relationship between the schools and the stations. A questionnaire was sent to 141 public television stations in November, 1974, which found that most stations provide instructional programing…