This study explores the cognitive dimensions used by children in differentiating among television characters. Similarity judgments between all possible pairs of 14 television characters were analyzed using INDSCAL, a multidimensional scaling method which allows for individual or subgroup differences in scaling solutions. By linking the results of…

This paper presents a conceptual analysis of bias and outlines the complexity and subtlety of the questions engulfing bias by sorting out views of bias that have been implicit in debates about the media, assessing the scientific value of these competing views in identifying and understanding bias in the media, offering an alternative view which is…

Activities of the Children's Television Workshop in producing its programs, Sesame Street and The Electric Company, and in producing of programing for the mentally retarded, ethnic groups, and community education services are summarized for a three month period. Staff changes and projected budget figures from September 30, 1975 to June 30, 1976…

An overview of the research findings on the effects of television on children provides the rationale for several research and policy proposals for improving television programing for children. Findings about television's influence have implications for communication policymakers in two areas: (1) the availability of children's programing; and (2)…

One of a series on the visual information transfer problems of the partially sighted, the report contains a detailed description of the double X-Y platform, a mechanical device used in conjunction with a closed circuit television system to permit users to read printed or handwritten materials and to take notes on or copy from the material. Also…

The relationship between the amount of television watching and level of family tension was studied through interviews carried out in 64 Minneapolis households. Tension levels were found to be higher in families with high levels of television watching, particularly in households with a high population density. There appears to be a strong…

To learn if differences in age, intelligence, and sex account for differences in children's memory of TV commercials and "degree of insistence" (DI) after viewing them, 54 gifted, 71 normal, and 53 educable mentally retarded children (of both sexes, 7-13 years) were questioned. The mediating influence of the three independent variables on DI was…

The purpose of this study was to determine the amount of social information received by audiences viewing "Sanford and Son" and "All in the Family." It was hypothesized that whites perceive "Sanford and Son" as being more real than blacks do; middle-class viewers rate each program as being more real than lower-class…

A detailed examination of the many faceted and interrelated steps requisite to the rational design, production, and operational management of a validated learning experience mediated by technology is presented. The eight phases in instructional design within which the book operates are: 1) the frame of reference within which the instruction must…

Twenty-six university-based ITV systems, some live and some utilizing videotape, were identified and queried as part of a study on "Cost Effectiveness of Continuing Engineering Studies by Television." An analysis of these systems shows that, in properly planned, implemented, and mature systems, the cost of off-campus student instruction by TV can…

A study was made of the market need for cable television-based higher education from an off-campus and non-traditional point of view. State University of Nebraska (SUN) is such an endeavor. Reduced to its essence, SUN is three things: (1) an extensive investigation into non-traditional education; (2) a new exportable model for systematized design…

This book explores television as an art form and as a means of communication. Aimed primarily at the high school student, most of this book is devoted to the creative process involved in producing material for television programing. The effect of television on the individual and society is also examined, and certain concepts and procedures…

This study provides evidence of the basic parameters of elementary school students' viewing of national, local, and children's news programing. About half of the children studied regularly watched the special Saturday morning newscasts, while almost half watched adult news programing at least occasionally. News viewing increased steadily from…

The impact of "Misterogers Neighborhood" on nursery school children's prosocial behavior was assessed. Specifically, two hypotheses were tested: (1) that children who viewed several "Misterogers Neighborhood" programs would evidence more prosocial behavior than would nonviewers, and (2) that young viewers would show an increase…

Advocates of the "new politics" have argued that the use of television for political campaigning can be effectively utilized to encourage and enhance the probability of split ticket voting. Derivation and analysis of seven perceived dimensions of political campaign communication among registered voters finds television unrelated to…