The purpose of this study was to determine the relationship between televiewing and the reading interests of seventh grade pupils using 300 television (TV) tie-ins comprised of 18 different titles. The subjects were 253 pupils representing four seventh grade classes from low, middle, and high socioeconomic backgrounds in a suburban setting. The…

This book provides information on institutions preparing students for work in educational and public broadcasting. This second edition has been revised and updated. Each institution was asked 10 questions relating to its educational broadcasting courses and programs. In addition to courses, program questions concern financial assistance, minority…

The magnitude of the effect television has on young people's lives makes it an important source of drug abuse information, but there is a question as to whether or not such information is persuasive. Some studies indicate that viewer response to anti-drug television commercials falls into four judgmental dimensions: relevant persuasion, negative…

An overview of the full range of educational broadcasts offered by Nippon Hoso Kyokai (NHK) is presented. Nippon Hoso Kyokai, which translates to English as Japan Broadcasting Company, is the only public service broadcasting organization in Japan; it operates two AM radio networks, one FM network, and two television networks and is completely…

Transcripts of the hearings held from March 28-30, 1973 are presented. Following opening statements by Senators Pastore and Baker, texts of the Senate bills S.1090 and S.1228 are published. The former sought to amend the Communications Act of 1934, to extend certain authorizations for the Corporation for Public Broadcasting (CPB) and for certain…

Reported is a study to examine the achievement of students viewing two versions of a television presentation related to the Earth Resources program on the Skylab Space Station. One version was produced as a simulation of astronaut activities and the other as a standard studio educational television program. A test instrument was formulated for…

Approximately 300 annotated references to research on the impact of television and other visual media on the behavior and development of children are presented in three sections of this bibliography. The first section consists of reports about the type of fare offered to the public and the values and picture of life it presents. Literature in the…

A description of how the time-shared, interactive, computer-controlled, information television (TICCIT) system will be implemented with a low cost home terminal system is offered in this paper. The equipment which comprises the demonstration system is described as consisting of three major elements--home terminal, computer facility, and…

The Brazilian government, recognizing the benefits to be gained from instructional television (ITV), established the Advanced System of Educational Technologies (SATE). SATE conducted a study of educational television in Brazil in order to determine the actual needs for trained ITV personnel and, using these results, devised a training program. A…

In order to coordinate the efforts of the Northeast Regional Instructional Television Library Project and the National Center for School and College Television, an advisory board with an interlocking membership was formed. The National Center, through this board, will review, acquire, and disseminate completed instructional television (ITV)…

The "Ripples" series of educational television programs for children from 5 to 7 years old is described in this guide. The programs present basic ideas about man in relation to himself and his environment, leading the child into many subject areas and stimulating curiosity about himself and the wider world. The information presented in this guide…

The effects of spot television commercials during political campaigns were studied. A telephone survey was conducted to see what effect such commercials had on voters in the 1970 Wisconsin and Colorado gubernatorial elections. The results showed that this approach is the most efficient way of reaching a vast majority of the electorate, although it…

Instructional television (ITV) has been little used in the nation's schools because ITV hardware and software has been unreliable and expensive and teachers have yet to learn to use ITV. The perfection of inexpensive videotape recorders/players (VTR) and inexpensive tapes and cameras could remedy the problem. A package consisting of 10 mobile…

During the 1972 presidential election campaign, both Senator McGovern and President Nixon used the longer, documentary-type, paid announcements of five-, fifteen-, or thirty-minutes in length. Critics asserted that the shorter spots did not allow enough time for the voters to learn substantive information about the candidates. A telephone survey…

A comprehensive study of the role of television and technology was conducted among the Universities of Ontario in order to evaluate educational technology as a means of enhancing university level education. Television was the most controversial aspect of study because the associated costs required system-wide consideration. From this light, a case…