Focuses on some of the larger social issues involved in the structure and function of television, with how our society sets up, regulates, and finances the institution of television and how it, in turn, reflects and impacts on American culture. (Editor/RK)

Discusses hypotheses (facilitation, inhibition, and no-effect hypotheses) explaining television's influence on children's development of reading skills. Surveys and discusses empirical research on this complex relationship and evaluates the utility of the five research approaches used in the past. (SR)

Surveys ERIC/ChESS resources on both the influence of television on children and methods for using television effectively in the classroom. Titles of documents include "Getting Through: The Use of Media in the Classroom"; "Censorship, the Classroom, and the Electronic Environment"; and "Inside Television. Instructor's…

Using Antonio Gramsci's theory of politics, traces the rise of the Brazilian media giant, TV Globo, and examines how its owner (Roberto Marinho) has become the key mediator between the Brazilian "ruling bloc" and the rest of the country in the construction and maintenance of cultural and political hegemony. (JK)

Examines various technological and artistic developments in the area of television production via their potential effects on viewers' comprehension and appreciation of televised programs. Developments in television equipment are reviewed, special effects and computer graphics are discussed, and future predictions and suggestions are presented. (47…

Analyzes primetime commercial television content showing that heroes, villains, and secondary characters are almost always being rewarded or justified when commiting antisocial acts, frequently portrayed as being internally motivated. The context is also portrayed as very antisocial. (SD)

Compares the abilities of six gratification models to predict satisfaction with television news. Provides support for a combined expectancy-value/gratifications-obtained approach to explaining and predicting media satisfaction. (PD)

Seventh- and tenth-grade students were shown segments of Music Television (MTV), then asked to respond to a brief attitude survey on parental influence, premarital sex, violence, drug use, and the influence of MTV. Results suggest the potentially powerful influence of popular music and MTV, especially on attitudes towards violence and premarital…

A high school received a grant for approximately $125,000 to build a state-of-the-art television studio. Since research showed that the job market was open for trainees with technical telecommunications skills, a partnership with a nearby community college was established to provide this training. The technical program is described. (JN)

Describes television production techniques used to convey nonverbal messages to viewers (laugh tracks, flashbacks, zooms to close-ups, voice-overs, time continuity) and presents selections from interviews with five- to nine-year-old children to demonstrate that the understanding of these telegenic nonverbals is a learned phenomenon. Implications…

Briefly describes various types of telecommunication technologies--cable communications (video and nonvideo uses), instructional television fixed service (provides video programing within a 50-mile radius), satellite communications (links in providing nationwide communications)--and explores their applications in libraries. Libraries and…

This study assesses the influence of exposure to television miniseries "Shogun" on adolescents' knowledge of Japanese language, history, and customs; attitudes of a closer social distance; and Japanese stereotypes. Exposure was a predictor of Japanese language, history, and customs knowledge and a limited predictor of social distance.…

The structural relations among viewing behaviors, viewing conditions, background characteristics, and intellectual ability to preschoolers' learning from instructional television were investigated. Subjects were randomly assigned to one of three treatment groups who viewed tapes designed to teach seriation concepts. A School Aptitude factor made…

Investigating the nature of parasocial interaction (relationship of friendship or intimacy of the television viewer with a remote media personality). Developed a model to measure parasocial interaction and tested news-viewing motives and patterns. (PD)

Brief research reports discuss Latin America as seen on United States network television; television news coverage of federal regulatory agencies; community perceptions of media impressions; active television viewing and cultivation hypothesis; the impact of cable on traditional television news viewing; George Kibbe Turner; advertising; and…