When parents were sent television viewing guides listing (1) programs containing violent or otherwise antisocial behaviors, or (2) programs containing positive, prosocial behaviors, both groups of parents discouraged their children from watching some of the antisocial programs. Viewing guides sent to a third group, listing both antisocial and…

Discusses the impact of home videorecorders in terms of increased viewer control of the television medium and the effect of this control on ratings and rights of creators and producers concerning copyrights. (JMF)

Describes a cooperative venture between Paducah Community College, Comcast Cable, and Paducah, Kentucky, and the roles each of these organizations played in establishing a public access channel which would provide informational and general interest programs, as well as college courses. Offers information on programing, financial support, and…

An experiment was conducted to examine the effects of presentation mode, picture content, and serial position upon the recall of brief television news items. Fifteen items were presented in either video- or audio-only mode to 40 subjects. The results are discussed in terms of various imagery hypotheses. (Author)

The social, imaginative, and self-regulatory behavior of 141 children in Head Start centers was observed before and during one of the following four experimental treatments: (a) neutral films, (b) prosocial TV only, (c) prosocial TV plus related play materials, and (d) prosocial TV plus related materials plus teacher training for rehearsal using…

The present study evaluated the effectiveness of TV v non-TV instruction and examined the effect of instructor visits to TV classes. Results indicated that student learning did not differ across instruction groups but that student attitudes were more favorable in the TV class that the instructor visited. (Author)

The experience of Thames Television in presenting an educational series during prime time is described. "The Botanic Man," a series on ecology, is a rating success. Several difficulties encountered in collaboration efforts and follow-up activities, including courses and workbook publications, are identified. (JMF)

Reports on study of intersex and interrace dominance patterns in prime time television focusing on two-person interactions between men and women, Blacks and Whites, to determine if one person dominates or if two parties interact as equals. Relates sex and race dominance patterns to several program and character variables. (JMF)

Describes a pilot television program, "Where Do You Work?" which was designed to contribute to each child's self-awareness and occupational awareness through the presentation of occupational role models. The production process and results of field testing are discussed. (CMV)

A report on the International Council for Educational Media (ICEM) Conference held in Copenhagen, September 25-26, 1976. (BD)

Television is now first in fulfilling the most important societal needs--that of the transmission of culture--both good and bad. (Editor)

Provides examples from six studies to illustrate how the formative research element of the Sesame Workshop production model has been used to create effective educational media in the United States, South Africa, Egypt, and China. Shows how lessons learned from formative studies provide insights into the development of new research methodologies…

Explores the effects of emotionally disturbing news stories upon recall of other newscast details. Explains that undergraduate communication students viewed an eight-item news telecast which included an item whose arousing properties were demonstrated in a pretest. Reports adverse effects upon recall of innocuous information presented after…

French television commercials and news programs can be used effectively in the language classroom to explore the representation of groups and cultural patterns. (MSE)

Argues that television convention mitigates against depictions of technology as socially destructive. Argues that the presentation of science as television fiction is a conservative act. Concludes that television reinforces the socially constructed technological imperative of industrial societies, effacing its own role in the preservation of the…