Finds that "low-energy information seekers" of differing values are favorably oriented toward direct reference--or attacking--political and commerical advertisement. (KS)

Although readership scores were slightly higher for the clipping method, both techniques for mail survey of readership produced returns close to those of interview surveys. (KS)

Describes a survey of news sources' judgments of three television stations' accuracy in reporting. (KS)

Results indicated that television is perceived to be a more credible, truthful, and important news source than the newspaper. (KS)

Refers to critical issues marking the debate about political violence and the mass media in a democracy and in South Africa. Attempts to situate the political violence and mass media inquiry within recent calls for consensus journalism in South Africa. Suggests that the mass media needs to promote rational discourse in South Africa. (SKC)

Provides a content analysis of advertising visuals--illustrations and photographs--to determine the frequency with which the basic visual communication functions are used. Finds that photographs are the most frequently used type of visual and that symbolic visuals are more prevalent than literal visuals. (MM)

Examines the life and career of the Washington, D.C., newspaper editor who dominated black journalism in the nation's capital during the years (1882-1922) when it was the center of Afro-American political and intellectual life. Notes his opposition to Booker T. Washington. (FL)

Reports that when the analysis is controlled for occupation and seniority, the press coverage given to male and female state officials by Michigan newspapers is about the same. (FL)

Reports that editors say the use of brand names in nonbusiness sections of newspapers has increased in the last 20 years. (FL)

Defines public affairs within the public relations context, recommends theory-building as a way to clarify issues, and proposes opening theoretical discussions to critical perspectives. (MS)

Reveals that under some circumstances, public relations activities have no relationship or "effect" on media visibility independent of the news value characteristics of the organizations for which they are working. (FL)

Analyzed the content of 91 newspapers in terms of four expected effects of newspaper competition: quality, diversity, fairness, and responsiveness. Found few beneficial effects of competition. (PD)

Argues for a multidimensional approach in the study of telecommunications, one that combines critical, historical, and social scientific research and methods. (PD)

Concludes that the strongest predictors of newspaper consolidations are the size, trends, and ratios of circulations. (FL)

Presents an analysis of homicides and their coverage in Milwaukee newspapers showing that those with minority suspects get less coverage. (FL)