Based on contacts with almost 160 people in 12 states over the course of a year's travels, this book reports on the use of television technology in many American elementary and secondary schools some 30 years after its introduction as a medium with great promise for teaching and learning. Experiences that teachers are having with the medium in the…

This guide is designed to acquaint public television station managers and staff with the video-teleconferencing business. For managers, the goal is to provide an overview of the market and an understanding of the facilities and personnel required to enter it. For staff personnel who may be assigned to video-teleconferencing responsibilities, the…

Learning by television is not a new phenomenon and, as an educational medium, it has gone through some severe growing pains. Unfortunately, while advances in technologies (cable, home recorders, satellites, teleconferencing) have contributed to an increase in the number of telecourses since the mid-1970s, faculty are often unprepared to teach…

A study examined the effect the presence of television cameras had on media coverage of trials. In the separate trials of two men indicted for murder in Indianapolis, much of the same evidence and many of the same witnesses were used. However, television cameras had access to one trial but not the other. Data for the study were collected by…

A study explored the relationship between voters' involvement in political elections and their reactions to different media as sources of political information. Data were gathered from 246 telephone interviews conducted 1 month prior to the 1980 United States presidential campaign. Respondents were asked to (1) name political issues discussed in…

This document provides extensive procedural detail for the design and execution of a needs analysis/feasibility study survey and the resulting 6-day experimental demonstration project of information and instructional programming (called Cablexpo), which was presented over two of the Iowa State University's five cable television access channels.…

This report examines the changing relationship between public television programming and program distribution methods, and considers whether there is a need to change the design and packaging of some public television programming to respond to changes in the way the audience receives its programming as interactive cable systems, videocassettes,…

A study was conducted to examine the effects of NBC television's critical commentary on a 12-minute 1984 Reagan campaign film on audience perceptions of gratifications received from the film. It was predicted that exposure to the critical NBC commentary would result in lower evaluations of the film's helpfulness (gratifications received), and that…

Children in three film treatment groups emitted more delay choices on a posttest than did control group children. Although, after four weeks, treatment effects were still in evidence for two groups, the greatest magnitude of change occurred in subjects who viewed films showing modeling and persuasive (verbal) cues in combination. (Author/SDH)

This article discusses ways in which secondary and college teachers can use the Vanderbilt Television News Archive. The archive contains videotapes of the ABC, CBS, and NBC evening network news since 1968, Presidential addresses and network commentary since 1970, and other news events. Research projects using closed-circuit television are…

How the school AV man can and should help communities use the cable. (Author)

A discussion of the need for television studies serves as an introduction to a set of six papers which describe or suggest programs for the study of television in connection with specific courses and/or at various educational levels: (1) Television Studies in the Primary School; (2) Suggested Programme for Television Studies within the English…

Although Britain's Open University employs television case studies resembling the documentaries seen on general service television as part of its multimedia distance learning system, evaluations of the program have shown that many students were unable to achieve the learning objectives put forth by the program producers. Because of production…

In February 1980, personnel from WKNO-TV and the College of Education at Memphis State University conducted a study to determine the usage and effectiveness of the 1979-80 in-school programming and future needs for instructional television services provided by the Memphis Community Television Foundation and broadcast through WKNO-TV, Memphis, and…

This report describes the evaluation activities associated with the development and production of POWERHOUSE, a motivational television series designed to help 8- to 12-year-old children take active, personal responsibility for their own health and well being. The evaluation of POWERHOUSE was divided into two major sections: the Writers' Notebook…