DURING 1959, BOSTON UNIVERSITY CARRIED OUT A RESEARCH PROJECT TO STUDY THE EFFECTS OF TELEVISED INSTRUCTION WITH 90 FIFTH-GRADE CLASSES PARTICIPATING IN A SERIES OF TELEVISED NATURAL SCIENCE PROGRAMS. OBJECTIVES OF THE STUDY WERE TO DETERMINE HOW MUCH CHILDREN LEARNED FROM THE PROGRAMS, THE EFFECTS OF THE SERIES ON CHILDREN'S INTERESTS, ATTITUDES,…

AN INSERVICE TRAINING COURSE IN AUDIOVISUAL METHODS ATTEMPTED TO (1) MEET THE NEEDS OF ELEMENTARY SCHOOL TEACHERS OF GRADES 2 THROUGH 8, (2) IMPROVE BOTH TEACHER ATTITUDES TOWARD AUDIOVISUAL TECHNIQUES AND TEACHER USE OF AUDIOVISUAL MATERIALS, AND (3) USE THE LATEST AND MOST EFFICIENT TEACHING PRACTICES IN PRESENTATIONS TO TEACHERS. TELEVISION WAS…

This study explored what children talk about when they watch television as a means of learning more about how and why children verbally encode information. Preschool and third-grade children watched four animated television programs that varied in amount of dialog (one high-dialog, two moderate, and one no-dialog). Their comments while viewing…

This dissertation examines the legislative, economic, political, and technological influences that have governed cable television (CATV) during the years of its existence. Separate chapters deal with the beginnings of CATV, the economics of CATV, the problems incurred in CATV franchising, and the relationship of CATV to the telephone common…

Uses and gratifications research involves a critical appraisal of conceptual and theoretical issues in mass communication and is concerned with what audience members do with the media. Activation theory understands people as active manipulators of their environment. (Activation refers to that level of psychological and physiological excitement an…

This study, part of a larger study on the effects of prosocial television and environmental variables on children's behavior, analyzed fantasy structure and content characteristics. Also investigated were possible effects of treatment and sex. Following a baseline period, 142 lower-class children were assigned to one of four experimental…

This listing, compiled through the Corporation for Public Broadcasting's Office of Educational Activities, indicates those educational television series broadcast during the 1978-79 television season. The lists are arranged by elementary/secondary series (including only those series carried by ten or more licencees) and post secondary series. The…

Input from 25 media groups, including the Screen Actors Guild and American Federation of Television and Radio Artists (AFTRA), considered the image of women on television and radio as part of public hearings held by the California Commission on the Status of Women. Presentations included here touch on the citizen's role in assuring fair treatment…

THE CARNEGIE COMMISSION ON EDUCATIONAL TELEVISION PROPOSAL FOR PUBLIC TELEVISION IS EXAMINED TO DETERMINE WHAT STEPS MIGHT BE TAKEN TO DEVELOP MOST FULLY ITS POTENTIAL FOR PUBLIC TELEVISION. IT IS ASSERTED THAT THE FRAMERS OF THE ORIGINAL PROPOSAL HAVE NOT PROPERLY UNDERSTOOD THE RELATIONSHIP BETWEEN TELEVISION BROADCASTS AND THE INFORMAL…

This article examines the contribution of television and other mass media to alcohol consumption and its abuse. The author notes that there is no scientific evidence available that addresses this point directly, and the importance of such an issue is not recognized in the scientific literature. The absence of this information interferes with the…

These guidelines have been developed for the use of advertisers and advertising agencies and for the self-regulatory mechanism which these groups have established, the National Advertising Division, to help ensure that advertising directed to children is truthful, accurate, and fair to children's perceptions. Preliminary sections set forth basic…

This document contains the papers presented at the Twenty-Second Annual Broadcast Industry Conference held at California State University, San Francisco, in 1972. The aim of the conference was to develop a better means of communication among nations existing in a world that has grown smaller because of the development of the communications media.…

This report deals with several questions concerning the Finnish people's conceptions of the mass media, especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The subjects for the survey were television owners and non-owners in Lapland. The questions dealt with in this descriptive…

Eight essays prepared for the Aspen Conference of August 1974 are collected, with comments from the discussions of the leading humanists who attended the conference and reviewed the preliminary drafts. Included are essays on the medium as a social and cultural force, criticism from the viewer's position, a comparison of newspaper and television…

This research examined viewer reaction to the television program "The Jeffersons" in order to study differences between racial groups in exposure to the program, its perceived entertainment value, and the degree to which the characters portrayed reveal "real" behavior. Viewer reaction to the racially integrated married couple…