In this study, naturalistic patterns of parent-child interaction were unobtrusively observed in supermarkets to describe characteristics of breakfast cereal selection by 516 family units. The interaction sequence was summarized into five dimensions: initiating party, tone of initial message, type of response, type of consequence, and references to…

The history of research concerned with the use of television for instruction has been replete with statistically non-significant and inconsistent results. Studies for almost two decades have focused on the comparative effectiveness of television with other mediums of teaching. The research focus of the Children's Television Workshop provided a…

The "Audiovisual Market Place" is a register of organizations, firms, and personnel in The AV industry as well as a buyers' guide for those who purchase instructional materials and those who buy services in the area of media production. Twenty-five sections are grouped under three major areas of interest: AV softward, AV hardware, and…

Various aspects of educational television are outlined for the elementary or secondary school teacher. The guidelines cover instructional purposes, teacher and student preparation, criteria for material selection, follow-up and evaluation, and sources of free and commercial videotapes. Examples of curriculum guides and course material from five…

During the 1960's educators became aware that the role models presented by educational materials to minority children helped shape the role that the children ultimately occupied in the society. Similarly, it has been observed that the media presents a negative image of women which may result in unfulfilling role adaptation, a process which becomes…

The Sesame Street research staff summarizes comments on the fourth season of the program by the Chicano Study Center of the University of California at Los Angeles. Included are reviews of Sesame Street scripts and programs containing Spanish content; sex role observations; examples of modeling behavior; and comments on segments which challenge…

A summative research program sought to determine the impact, benefits, and consequences of "Feeling Good"--a series of hour and half-hour broadcasts oriented toward health, produced by Children's Television Workshop for airing on public television, and targeted toward the adult viewing population. The research procedure was a variant of…

Preparatory to developing a curriculum for parents to use in teaching children how to evaluate the reality and applicability of television in their lives, interviews were held with 13-year-olds and 16-year-olds and adult whites, blacks, and Puerto Ricans around Boston to determine the processes they used to make such discrimination. The…

Documents included in the packet are Federal Communications Commission (FCC) releases dealing with cable television and similar notices from other organizations. Among these are an interpretation of the FCC local origination decision of Dec. 9, 1974, explaining the repeal of the requirement that small cable systems originate programing while…

Written to accompany the television course "Communications and Education," this guide consists of 30 units to accompany each of the 30 programs. Subjects covered include: democracy, communications, freedom of speech and of press, privacy and the right to know, censorship and obscenity, propaganda, the comprehensive high school, education,…

Actions taken in 1970 by the Federal Communications Commission (FCC) are reviewed and discussed in this paper. These actions include amendment of educational broadcast rules for the first time in 17 years, decisions in the area of educational programing, a decision regarding the ultra high frequency (UHF)-land mobile dilemma, and a promise to…

This survey was conducted: (1) to develop a survey instrument for the collection of viewer interviews with the guidance and involvement of personnel recruited from inner city communities; (2) to ascertain if Sesame Street was being received by a significant number of inner city households in the low-income, minority, communities of Los Angeles and…

The author discusses her experiences in the preparation and application of supplementary materials for two instructional television series broadcast to classrooms in Bavaria. The first series, on maps, used only written materials, but the second one, an English language course, combined television and radio broadcasts, tape recordings, and a…

A staff paper submitted to the President's Task Force on Communications Policy discusses the implications of satellites on communications development in less developed countries. A global satellite system promises fast, direct, international communications to nations whose present surface facilities are inadequate--at a considerable savings over…

This report is the result of a two year study during which the author attempted to apply one-half-inch videotape (VTR) technology to facilitate communication as a means of promoting development processes within the community. In addition to the social action component, the author collected and analyzed field data to determine effectiveness of VTR…