The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…

Recommendations of the California Postsecondary Education Commission on proposed state-funded outreach and support service programs for ethnic minority and low-income postsecondary students are provided, along with descriptive data. With a focus on 1983-1984 budget issues, attention is directed to four types of programs at state institutions:…

Recommendations of the California Postsecondary Education Commission on proposed state-funded outreach and support service programs for ethnic minority and low-income postsecondary students are provided, along with descriptive data. With a focus on 1984-1985 budget issues, attention is directed to four types of programs at state institutions:…

Operating in 1984-85 with a budget of $216,000 appropriated by the New Mexico State Legislature, the Indian Resource Development (IRD) Program continued its efforts to develop a corps of professionally trained American Indians in fields related to natural resource development. As of June 1985 IRD maintained a roll of 863 participants--Indian…

This manual provides step-by-step strategies and materials for recruiting and retaining minority students in secondary and postsecondary vocational education programs. Particular emphasis is placed on recruiting for training, education, and placement in high-growth, emerging occupations and on providing equal access to all vocational and technical…

This booklet is intended to assist union representatives at plants in counseling workers who want to pursue college studies. Presented first is a hypothetical case study of a 37-year-old printer who would like to attend college at night but who is beset with time, family, and money problems. The remainder of the booklet consists of guidelines and…

This guide provides the agriculture teacher or cooperative coordinator with an overview of and information on planning and operating cooperative agricultural education programs. Introductory materials discuss supervised occupational experience (SOE) in general and cooperative agricultural education in particular and compare components of three…

This guide presents a model and plan to expedite implementation of sex equity in vocational education through the elimination of sex stereotyping and sex bias. Aimed at vocational education administrators, the guide is organized into the four steps of the plan. Step 1 provides a rationale for the decision to implement a model sex equity program,…

This guide is a resource both for organizing and for managing adult literacy programs. Based on the collective input and refinement of national leaders in adult basic education, the handbook provides coverage of program planning, staff development, student recruitment and retention, instructional approaches and techniques, instructional materials,…

Proceedings of the 1979 conference of the North Carolina Association for Institutional Research and the 1980 Research Search Exchange Drive-In Conference Program, which address the skills needed by institutional researchers to deal with the issues in higher education in the 1980s, are presented. Highlights of the North Carolina association…

In order to provide all eligible nursing school applicants with equal access to careers in professional nursing and to assure an adequate supply of professional nurses, a study was conducted to identify factors that contribute to the successful recruitment, selection, and retention of students by nursing schools. A questionnaire was sent to all…

Objectives of the Veterans' Cost-of-Instruction Program (VCIP) evaluation were: (1) to develop profiles describing institutional services for veterans, the Office of Veterans' Affairs (OVA), and demographic characteristics; (2) to identify differences and similarities in institutions' veteran assistance programs; (3) to describe the degree to…

The literature on factors influencing nontraditional enrollment choices may be approached in this order: background information on the labor force and vocational education, factors influencing nontraditional enrollments, and strategies for increasing nontraditional enrollments. Despite an increase of women in nontraditional occupations, research…

This report focuses on a study that examined whether the implementation of the sex equity provision of the 1976 Vocational Education Amendments has resulted in equitable access to and benefit from the nation's vocational education system by women and men, girls and boys. The study focused on such issues as funding mechanisms; federal and state…

This handbook is designed to serve as a reference for teachers, supervisors, and administrators to use in organizing and implementing vocational agriculture/agribusiness programs for high school students and out-of-school youth in urban areas. Information in the handbook is divided into the following eight primary areas: (1) planning for program…