To investigate the relationship between soap opera viewership and sexual and relational perceptions, telephone interviews were conducted with 209 female college students. Quota sampling was used to complete a ratio of two telephone interviews with soap opera viewers for every one with a nonviewer. For sampling purposes, a viewer was defined as…

This volume and its companion offer an update and elaboration of information presented in the 1972 Report of the Surgeon General's Advisory Committee on Television and Behavior. This volume largely incorporates edited versions of commissioned integrative reviews of the scientific literature of the past decade which were used in the formulation of…

The purpose of this study was to assess developmental differences in children's visual attention to, and comprehension of, a prosocial television program as a function of varying "preplay" formats. (Preplays were defined as advance organizers designed to help a child select, order, and integrate critical televised content into a memory…

Advertising copy should be given classroom attention in literary as well as moral terms. (JH)

The Look-Listen Opinion Project is an annual media literacy survey sponsored by the National Telemedia Council. The 1988-89 survey--the 36th--focused on the opinions of students at the elementary and secondary levels. Students were presented with guidelines for evaluating television programs and asked to select television programs to evaluate.…

This paper is an analysis of the different aspects of the music video. Music video is defined as having three meanings: an individual clip, a format, or the "aesthetic" that describes what the clips and format look like. The paper examines interruptions, the dialectical tension and the organization of the work of art, shot-scene…

The purpose of these hearings was to review the progress in Mississippi of two programs (Star Schools and Chapter 1, both initiated under the Elementary and Secondary Education Act) which use technology in order to provide instructional programs for economically disadvantaged students in rural schools. Included are testimonies of administrators…

This summative evaluation of two educational television programs, "The Edge" and "The Fortesque File," was based on a sample of "white" and "colored" classified respondents in the Greater Cape Town (South Africa) area. The two samples, which were divided into small panel groups of six to eight respondents…

Many current models of television viewing regard viewers either as passive receptors, active participants, or addled dupes. A study proposed a more flexible model for television viewing research. The study used the television program "St. Elsewhere," an example of "meta-television" (television programming which contains hidden…

A study sought to describe family interaction as it has been taking place in a television family of the nineties--the Simpsons. Twelve episodes of the program were videotaped, transcriptions were made of the portions of the programs which contained family interactions, and 1,670 communication behaviors in the material were coded. Each behavior was…

Many persons in the United States and other countries in the second half of the twentieth century have learned about the mysteries and problems of the oceans from television. This paper highlights the chronology of television presentations about aquatic and marine topics and research documenting the impact of such presentations on viewer knowledge…

These materials for a five-unit course were developed to introduce secondary and postsecondary students to the use of electronic equipment in marketing. The units cover the following topics: electronic marketing as a valid marketing approach; telemarketing; radio electronic media marketing; television electronic media marketing; and cable TV…

The purpose of this report is to provide both formative and summative results concerning the 1990 academic year operation of the Eastern Iowa Community College District's (EICCD) Televised Interactive Education (TIE) system. The TIE system is composed of a two-way microwave connection whereby two colleges and one university are able to produce and…

One use of television in the two-year college classroom is to help students to deal with inferences. An inferencing exercise that students have generally enjoyed is watching television for a certain length of time at home and taking accurate notes of the commercials. Then, each student pretends to be a space creature who has just landed and seen…

By the time SABC TV became operational in January 1976 in South Africa, television had already been firmly established in most overseas countries. Therefore prior to the introduction of television there was the opportunity to do research work to determine the effects of television on society. Between 1974 and 1981 the Institute for Communication…