For television to be used effectively, teachers need to reorganize their teaching to increase the children's interaction with the program material. One way of getting more participation is to preview and pre-record a program, stopping the replayed cassette at key points, questioning the class, and having them discuss the sequence just seen.…

A study examined whether there is a relationship between students' reading grades and the amount of time they spend watching television. Subjects, seventh grade students from three classes (and four reading levels) of a public elementary school in Jersey City were given 84 charts to record their viewing habits for each of the three weeks of the…

A study examined the particular variables utilized in argumentative spots (political advertisements that attempt to tell the audience where the candidate stands on particular topics) of the 1984 GOP senatorial hopefuls, in an attempt to ascertain if any advantages were manifested in different commercial patterns in content and format of the ads…

The tremendous surge of investment capital and research development enjoyed by television under the strong incentives provided by World War II probably resulted in the development of a commercially exploitable television system much earlier than would have been possible otherwise. Cooperation between government and industry in this research and…

This paper discusses Canada's response to international television programming competition, both directly from signals from the United States that are available over the air or by cable, and from foreign programming exhibited by Canadian broadcasters. Major topics discussed are: (1) failure of government regulation to induce significant Canadian…

A controlled experiment was conducted to test the extent to which nonverbal behavior between a journalist and a politician in a televised interview influences the way in which they are perceived by a television audience. Nine test films were produced that showed different versions of an interview in which the participants exhibited aggressive or…

Changes and development in Chinese television (CCTV) over the past 28 years have had profound effects on Chinese society. National News, which has the biggest television audience, has enabled the populace to know what is happening in China. Educational programming is given high priority through special telecourses presented for society in general,…

The Dynasty Project conducted an empirical analysis of the cross-cultural reception of the program for which it was named. Data were collected via two series of videotaped interviews which were carried out following a viewing of Dynasty episode 105 by a group of subjects together with the researchers. The subjects were 25 American viewers in Los…

Collection of detailed data on normative overall patterns of television viewer behavior has been an ongoing effort of the Broadcasters' Audience Research Board (BARB) in the United Kingdom. While their measurement system--self-completion viewing diaries in conjunction with electronic meters recording television set use--may register that an…

This report describes the content of the 115 programs comprising "Square One TV" after two seasons of production, relating that content to the three goals of the series. Appended is a listing of the shows, with complete specification of each segment's content, description, format, length, and other information. The goals and the extent…

Ninety-four children, aged 5 to 12 years, were subjects of a study of recall of television literacy messages (drop-ins). The 30-second "How To Watch TV" (HTWTV) segments were designed for broadcast on Saturday mornings by the National Broadcasting Company (NBC) to convey to children some information and values about television (e.g., animals do…

To develop a conceptual framework for understanding the environmental variables that affect the impact of classroom television, the use of the instructional television series "ThinkAbout" (Agency for Instructional Television) was studied under natural classroom conditions using observations recorded as part of a series of studies…

Public radio and television stations and Native American organizations and tribes viewed Native American media and information needs differently, according to mail surveys (done in 1981) of 109 tribes, 140 organizations, 103 radio stations, and 75 television stations. Survey results indicated that most tribal and organizational leaders found radio…

This is the proceedings of a symposium organized by the Corporation for Public Broadcasting for the purpose of focusing on exisiting problems in and future strategies for promoting television programming services to minority audiences. Included are a prologue, "In Search of Diversity," by Howard Myrick; a foreword, "Minorities in Public…

This paper presents a blueprint for creating a partnership between public television and the educational community in the provision of educational technology. As a first priority, the plan calls for the implementation of an advocacy effort to make educational, governmental, and corporate decision-makers, as well as parents, aware of the potential…