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Download full textNeuman, Susan B. – 1982
A study was conducted to determine whether students' preferences for reading or for viewing television were related to the quality of their leisure reading choices. The families of 198 fourth, fifth, and sixth grade students were asked to complete television and reading logs for four weeks. Sixty-six students were identified from this sample as…
Descriptors: Childhood Attitudes, Intermediate Grades, Reading Attitudes, Reading Habits
Braverman, Marc; Lehman, Rosemary – 1981
A study of the cognitive aspects of children's television watching addressed the following questions: To what degree is processing capability mediated by one's attentional set, as opposed to skills that one brings to the viewing situation? If attention is a significant mediating factor, is this true across various kinds of information one can…
Descriptors: Attention, Characterization, Cognitive Processes, Comprehension
Rubin, Alan M. – 1981
Data from 464 adults were analyzed to provide a more heuristic paradigm for mass communication uses and gratifications research in a study of the interactive nature of television viewing motivations, viewing behavior, and attitude gratifications. Factor analysis located five principal television viewing motivations: passing time, information,…
Descriptors: Adults, Behavior Patterns, Behavioral Science Research, Habit Formation
Barkin, Steve M. – 1981
This report of a study of the activities of a secret planning board, formed to promote the nomination of Dwight Eisenhower through the intensive use of television, concludes that the significance of television planning in the 1952 Eisenhower campaign had less to do with the outcome of the election than with the first massive use of television with…
Descriptors: Change Agents, Change Strategies, History, News Media
Houlberg, Rick – 1981
The qualitative research method of focus group interviewing was employed in a study of the subjective meaning of newswatching for the average American. Thirty-two adults were interviewed in four groups of seven to nine people each, and the audiotapes of the discussions were analyzed for comments on various aspects of television newscasters (the…
Descriptors: Adults, College Students, Group Discussion, Higher Education
Nickerson, R. B. – 1978
Two aspects of the role of television programming in classroom instruction--extent of use and instructional functions for use--are discussed with particular attention to the factors that influence these roles and changes that might occur in the future in the Province of Ontario. The evidence presented indicates that television is presently playing…
Descriptors: Classroom Research, Closed Circuit Television, Educational Equipment, Educational Improvement
Commission on Civil Rights, Washington, DC. – 1979
Analyzed in this report are the portrayals of minorities and women in television drama from 1975-1977 and the representation of minorities and women in the network news of 1977. Also analyzed are 1977 employment patterns at local and network television stations and television's effects on viewers and the first amendment. Data presented show that…
Descriptors: Affirmative Action, Characterization, Childhood Attitudes, Drama
Scigliano, Virginia S. – 1978
The planning, operation, and evluation are described for the initial courses offered by Nova University of the Air (NovAir), a program designed to bring courses for credit and non-credit to students via cable television, open broadcast, instructional television, radio, newspaper, and independent study. The two courses, Human Sexuality and…
Descriptors: Accounting, Cable Television, Course Descriptions, Course Evaluation
Reid, Leonard N.; Frazer, Charles F. – 1978
In a two-stage procedure to discover how children use television commercials in family group viewing situations, researchers first conducted thirty family interviews with as many family members present as possible; then they selected nine children's families for extended (three month) participant observation to study the formative aspects of each…
Descriptors: Children, Elementary Secondary Education, Family Environment, Family Life
Berger, Joel S., Ed. – 1978
This handbook is intended as a reference tool for use in the college or university's public information office, news bureau, information services, or public relations office. An update of an earlier edition, it presents articles by a number of authors, some from CASE Currents, bulletin of the Council for Advancement and Support of Education. It…
Descriptors: Advertising, Broadcast Industry, Cable Television, Directories
Lucas, William A.; And Others – 1979
Two studies examined interactive cable technology as a potentially useful means of providing adult and continuing education outside conventional institutions. One set of experiments on the interactive cable system located in Spartanburg, South Carolina, was aimed at adults who had not completed their high school education; the other study, which…
Descriptors: Adult Education, Cable Television, Delivery Systems, Diffusion
Ford Foundation, New York, NY. – 1966
VOLUME I OF THE FORD FOUNDATION SUBMISSION TO THE FEDERAL COMMUNICATIONS COMMISSION STATES THE FOUNDATION'S COMMITMENT TO EDUCATIONAL BROADCASTING, DESCRIBES THE SCOPE, SERVICES, COMPONENTS, AND COST OF A PROPOSED NATIONAL BROADCASTERS' NON-PROFIT SATELLITE SERVICE (BNS), ASSERTS THE SOCIAL, ECONOMIC, AND OPERATIONAL BENEFITS OF SUCH A SYSTEM, AND…
Descriptors: Administrative Organization, Commercial Television, Communications, Communications Satellites
HORVAY, FRANK D. – 1965
AT ILLINOIS STATE UNIVERSITY, SENIOR ELEMENTARY EDUCATION STUDENTS SERVED AS RESOURCE PERSON TRAINEES (RPTS) IN A PROJECT DESIGNED TO PREPARE THEM TO BECOME EITHER FULL-TIME TEACHERS OF FOREIGN LANGUAGES IN THE ELEMENTARY SCHOOLS (FLES) OR REGULAR ELEMENTARY TEACHERS WHO COULD BE ABLE TO ASSIST IN FLES INSTRUCTION PRESENTED THROUGH AUDIOVISUAL…
Descriptors: Closed Circuit Television, Educational Television, Experimental Programs, FLES
DREYFUS, LEE S. – 1966
EXAMPLES OF SIGNIFICANT FINDINGS FROM RESEARCH STUDIES OF LEARNING FROM MEDIA WERE CITED THAT HAVE BEEN IGNORED OR OVERLOOKED BY PRODUCERS OF INSTRUCTIONAL TELEVISION. CAUSES FOR THESE GAPS BETWEEN RESEARCH AND PRACTICE WERE DISCUSSED, AND CERTAIN SOLUTIONS WERE OFFERED IN AN ATTEMPT TO ELIMINATE THE GAPS. THE AUTHOR URGED THAT ALL PRESENTLY…
Descriptors: Bibliographies, Classification, Educational Research, Educational Technology
BROWN, ROBERT M.; MCINTYRE, KENNETH – 1963
THE OBJECTIVES OF THIS STUDY WERE TO (1) DETERMINE THE EXTENT OF USE OF AUDIOVISUAL MATERIALS BY THE FACULTY, (2) IDENTIFY SPECIFIC SOURCES OF RESISTANCE TO THE USE OF AUDIOVISUAL MATERIALS, (3) STUDY AND ASSEMBLE INFORMATION ON AUDIOVISUAL FACILITIES AND PROCEDURES WHICH WOULD BE CONDUCIVE TO THE IMPROVEMENT OF COLLEGE TEACHING, AND (4) DEVELOP…
Descriptors: Audiovisual Aids, Audiovisual Instruction, Closed Circuit Television, College Faculty
