The effect of physical mobility on news consumption and on preference for a particular news medium for different geographic news was investigated in this study. A survey of 652 residents of Lansing, Michigan, linked levels of mass media news usage to the extent of residential mobility and to national and foreign traveling indexes. Demographic…

Using 280 5th graders as subjects, an experiment was carried out to answer the following questions: (1) do certain indentified television formats have effects on cognition? (2) Is mastery of various cognitive skills correlated with extraction of knowledge from a television message which employs the corresponding format? It was hypothesized that:…

Beginning with definitions of the mass communication process, this paper reviews mass media adult education literature from a variety of sources (social scientists, religious educators, experimental public affairs broadcasting projects, and others) relevant to the use of mass media in connection with group programs stimulated by religious…

In a study designed to investigate the relative effectiveness of three methods of television utilization, 817 fifth grade students were exposed to 12 telelessons on a science unit about insects. With one group of students, the teachers were instructed to use a Socratic approach, ask questions and give immediate knowledge of correct responses. In…

This report is an annotated bibliography concerning television as a technical aid in education and in pedagogical and psychological research. The main stress is placed on English and German dissertations from the period 1962 to 1969. A third section includes some other published material in the English language. The sub-sections of the three main…

The entire state of cable television, with particular emphasis on its educational effects and uses, is discussed. The interaction of society with emerging technologies is related to the effects of those technologies once firmly intertwined in society. A short history of cable television is presented along with the terminology and other details of…

A collection of papers is presented which focuses primarily on presently available technology of multi-channel one-way cable television which presents major new opportunities for education and to a lesser extent on the more advanced two-way cable which will assume increasing importance in educational applications in the years ahead. The 30…

The television viewing habits of television students enrolled in a psychology course or an anthropology course were studied by means of a TV viewing log. In addition to the log, a demographic questionnaire was also filled out. This report is comprised of the data collected during the study, which is presented in 69 tables. Six appendixes provide:…

The Council on Children, Media, and Merchandising, in a letter to the Federal Communication Commission (FCC), issued a formal complaint against the Columbia Broadcasting System (CBS). The Council charges that CBS has failed to meet its public interest obligations, as well as its obligations under the fairness doctrine, with respect to advertising…

The objective was to determine (for neutral topic material) whether learning and attitude of basic airmen would be affected by using instructors from different branches of Department of Defense Services teaching through the medium of television. Instructor uniform created no differences in learning or attitude when students were taught a neutral…

The "limited effect" model originated by Lazarsfeld is not sufficient for full analysis of the political influences effected by television advertisements for candidates for political office. Newer political communication research indicates that, in both British and American politics, television political commercials have eroded party…

There is no mystique about television--a teacher and a television director don't need to have specialist knowledge about electronics, physics or optics to produce closed circuit educational television programs. This book is intended to be a basic guide for the many students and teachers in Britain who are now working in closed circuit educational…

The nature and extent of the news media coverage of political advertising in the presidential campaign of 1972 was shallow and spotty at best. The candidates' political advertising strategies received limited coverage by reporters and commentators. Even the "prestige" press--16 major newspapers--provided limited coverage to the nature…

Despite the fact that the television industry has made some progress away from its totally white orientation, the industry as a whole still has a long way to go before it can be said to afford fair treatment to blacks. More blacks must gain access to the centers of power--such as the Federal Communications Commission--from which change emanates,…

The technical details of the Malvern Project--an Australian instructional television project--are discussed. Section I offers a statement of the technical performance of the main items of equipment used in the project and also includes the full details of the overall circuit plans, modifications made to items of equipment, and the system adopted…